Hubbard, O’Brien, and Rafferty realize that most students enrolled in today’s intermediate macroeconomics courses are either undergraduate or masters students who are likely to become entrepreneurs, managers, bankers, stock brokers, accountants, lawyers, or government officials. Very few students will pursue a Ph.D. in economics.
Given this student profile, Hubbard, O’Brien, and Rafferty’s new text presents Intermediate Macroeconomics in the context of contemporary events, policy, and business with an integrated explanation of today’s financial crisis. Student and instructor feedback tells us that Hubbard, O’Brien, and Rafferty helps make the link between theory and real-world easier for students!
Hardcover: 656 pages
Publisher: Prentice Hall; 1 Edition (July 25, 2011)
Author: R. Glenn Hubbard, Anthony P. O’Brien and Matthew Rafferty
Category: Business Books, Macroeconomics Books
Business Accounting Basics is the ideal introduction into the fundamentals of bookkeeping and financial accounting.
The book utilises both the IFRS and IAS framework making the text accessible to students and professionals from all around the globe. Its user-friendly worked examples and clear explanations help students build their knowledge of accounting standards one step at a time. With over 250 assessment questions containing full solutions, Business Accounting Basics is the perfect introduction to Business Accounting.
Paperback: 328 pages
Publisher: FT Prentice Hall (July 8, 2010)
Author: Frank Wood
Category: Business Books, Business Accounting Books
The father of “open innovation” is back with his most significant book yet.
Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.
Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits.
The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry.
Hardcover: 256 pages
Publisher: Jossey-Bass; 1 Edition (January 18, 2011)
Author: Henry Chesbrough
Category: Business Books, Open Innovation Books
Ready to implement better, faster, cheaper, more-profitable processes in your organization? Lean Six Sigma Demystified, Second Edition, shows you how to use proven techniques for simplifying, streamlining, and optimizing business practices for maximum productivity and profitability.
Written in a step-by-step format, this practical guide covers the fundamental methods and tools of Lean Six Sigma. You’ll get details on reducing defects and deviation, sustaining improvements, and achieving laser-focused process innovations. Measurement systems analysis (MSA), Design for Lean Six Sigma, and statistical tools such as analysis of variance (ANOVA) are also discussed. Clear examples, helpful diagrams, and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam reinforce key concepts.
Paperback: 496 pages
Publisher: McGraw-Hill Professional; 2 Edition (December 9, 2010)
Author: Jay Arthur
Category: Business Books, Lean Six Sigma Books
Mastering Financial Mathematics in Microsoft Excel is a practical guide with exercises and solutions throughout. It provides a comprehensive set of tools and methods that will help you apply Excel to solve mathematical problems.
Alistair Day clearly explains the basic calculations for mathematical finance backed up with simple templates for further use and development, together with examples. The new edition includes the addition of end of chapter exercises to help you develop your knowledge. The accompanying CD allows you to use and adapt templates and models.
Paperback: 384 pages
Publisher: FT Press; 2nd Edition (July 17, 2010)
Author: Alistair Day
Category: Business Books, Finance Books
Selling: Building Partnerships, 8E remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people.
The authors emphasize throughout the text the need for salespeople to be flexible–to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning.
This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.
Hardcover: 576 pages
Publisher: McGraw-Hill/Irwin; 8 Edition (November 17, 2010)
Author: Stephen Castleberry and John Tanner
Category: Business Books, Sales Books
Hardcover: 220 pages
Publisher: Arena (March 28, 2011)
Author: David Cleden
Category: Business Books, Project Management Books
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.
The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Hardcover: 742 pages
Publisher: McGraw-Hill/Irwin; 15th Edition (September 24, 2010)
Author: Philip Cateora, Mary Gilly and John Graham
Category: Business Books, International Marketing Books
The core concepts you expect. The new ideas you want. The pedagogy you need to succeed.
Fundamentals of Corporate Finance’s applied perspective cements understanding of the modern-day core principles by equipping students with a problem-solving methodology and profiling real-life financial management practices—all within a clear valuation framework.
The second edition focuses on new topics and includes an increased emphasis on valuation.
Hardcover: 768 pages
Publisher: Prentice Hall; 2nd Edition (January 8, 2011)
Author: Jonathan Berk, Peter DeMarzo and Jarrad Harford
Category: Business Books, Corporate Finance Books