brand FAILURES: The Truth about the 100 Biggest Branding Mistakes of All Time.
Paperback: 260 pages
Publisher: Kogan Page (October 28, 2005)
Author: Matt Haig
Well, this is one of my favorite books. (I keep the hardcopy in my car!)
Let all branding courses start with this book.
Matt Haig lists the biggest 100 branding mistakes of all time. 100 real business failures in a nice story-telling style; you’ll like it.
If you need a softcopy of this book only for review purposes, comment on this post and I will email you a publicly distributed download link.
Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book. — Journal of Consumer Marketing