You need Marketing Research Kit For Dummies. Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

• Make better business decisions — get the lowdown on marketing research and learn what it can do for you to start making better business decisions today
• Survey your way to success — find out how different types of surveys can (and can’t) work for you and get do’s and don’ts for the best ways to conduct them
• It’s a method (not madness!) — discover how secondary data (like online sources and sites with links to multiple sources) can be used in your marketing research
• Analyze this — get the tools and information you need to collect, analyze, and report your data

Book Details:

Paperback: 408 pages

Publisher: For Dummies; 1st edition (April 5, 2010)

Language: English

Author: Michael Hyman PhD and Jeremy Sierra PhD

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Interesting data about the 1000 most popular presentations on Slideshare.com this year. If you like PowerPoint or Keynote and want to dig deeper into what makes a presentation so good that people want to share it, check out the most popular presentations of 2010.

Eighty-two slide Social Media for Business came in first, followed by Steal This Presentation, which is appropriately a presentation about how to give presentations. Here’s the complete report:

(For optimum view, click menu in the bottom left corner of the presentation viewer below and choose View Fullscreen):

In The Art of Mastering Sales Management, Thomas Cook shares the proven practices and principles of good salesmanship that have made him a highly successful businessman and one of the most sought-after sales trainers in the world today. Written for those managers and executives who want to elevate the performance of their entire teams in this age of globalization and minimal margins, the book provides core lessons supported with cases studies garnered during the author’s 35 years of hands-on experience over a diversity of businesses.

Book Details:

Hardcover: 200 pages

Publisher: CRC Press; 1 edition (November 24, 2009)

Language: English

Author: Thomas A. Cook

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This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

• Written by search engine guru Vanessa Fox, formerly Google’s search engine strategy spokesperson and creator of Google Webmaster Central
• Explains from a businessperson’s perspective how to develop a successful search engine strategy
• Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
• Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Book Details:

Hardcover: 256 pages

Publisher: Wiley (May 3, 2010)

Language: English

Author: Vanessa Fox

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While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

• Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
• How to leverage the time and effort you invest in social media
• How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Book Details:

Hardcover: 272 pages

Publisher: Wiley (April 5, 2010)

Language: English

Author: Jim Sterne

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Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers?

Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Book Details:

Paperback: 224 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Andy Maslen

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Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs.

Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank.

In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now.

Book Details:

Paperback: 218 pages

Publisher: CyberAge Books; 1st edition (January 19, 2009)

Language: English

Author: Kim Dushinski

Buy the book directly from Amazon.