You need Marketing Research Kit For Dummies. Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
Paperback: 408 pages
Publisher: For Dummies; 1st edition (April 5, 2010)
Author: Michael Hyman PhD and Jeremy Sierra PhD
Interesting data about the 1000 most popular presentations on Slideshare.com this year. If you like PowerPoint or Keynote and want to dig deeper into what makes a presentation so good that people want to share it, check out the most popular presentations of 2010.
(For optimum view, click menu in the bottom left corner of the presentation viewer below and choose View Fullscreen):
In The Art of Mastering Sales Management, Thomas Cook shares the proven practices and principles of good salesmanship that have made him a highly successful businessman and one of the most sought-after sales trainers in the world today. Written for those managers and executives who want to elevate the performance of their entire teams in this age of globalization and minimal margins, the book provides core lessons supported with cases studies garnered during the author’s 35 years of hands-on experience over a diversity of businesses.
Hardcover: 200 pages
Publisher: CRC Press; 1 edition (November 24, 2009)
Author: Thomas A. Cook
This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.
With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.
Hardcover: 256 pages
Publisher: Wiley (May 3, 2010)
Author: Vanessa Fox
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Hardcover: 272 pages
Publisher: Wiley (April 5, 2010)
Author: Jim Sterne
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers?
Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Paperback: 224 pages
Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)
Author: Andy Maslen
Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs.
Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank.
In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now.
Paperback: 218 pages
Publisher: CyberAge Books; 1st edition (January 19, 2009)
Author: Kim Dushinski