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27
February

Slideology

2011. Written by macsalam No comments Posted in: Books, Marketing
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Slideology

No matter where you are on the organizational ladder, the odds are high that you’ve delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore’s Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world’s leading brands. With slide:ology you’ll learn to:

Book Details:

Paperback: 296 pages

Publisher: O’Reilly Media; 1st Edition (August 12, 2008)

Language: English

Author: Nancy Duarte

Category: Business Books, Presentation Books

Buy the book directly from Amazon.

27
February

International Marketing Management

2011. Written by macsalam No comments Posted in: Books, Marketing
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International Marketing Management

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

A key feature of this book is a highly developed Management Game at the end of each chapter which makes the book interactive and provides hands-on corporate experience to students. International Marketing is closely associated with the business environment of the host country, its cultural ethos, economic development, political system, and competitive environment. Companies need to analyze these factors before planning international forays.

The book contains profiles of selected countries that enable students to understand their business environment, business behavior, and the best methods of doing business there.

Book Details:

Paperback: 596 pages

Publisher: Sage Publications Pvt. Ltd; illustrated edition (May 1, 2008)

Language: English

Author: U. C. Mathur

Category: Business Books, Marketing Books

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27
February

Value Above Cost

2011. Written by macsalam No comments Posted in: Books, Management
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Value Above Cost

Value Above Cost is A Breakthrough Approach to Managing and Measuring Customer Value–and Maximizing Financial Performance!

• Establish rock-solid linkages among marketing, branding, and business performance

• Use CVA® to structure your organization and develop winning strategies that maximize contribution

• Contains practical tools and worksheets you can start using right now

• Learn from the experiences contributed by senior executives from more than 30 leading organizations

Book Details:

Hardcover: 368 pages

Publisher: Pearson Prentice Hall; 1 edition (April 16, 2009)

Language: English

Author: Donald E. Sexton

Category: Business Books, Finance Books

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27
February

The Nonprofit Marketing Guide

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Nonprofit Marketing Guide

The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.

Book Details:

Paperback: 256 pages

Publisher: Jossey-Bass; 1st Edition (June 8, 2010)

Language: English

Author: Kivi Leroux Miller and Katya Andresen

Category: Business Books, Marketing Books

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25
February

The 25 Sales Habits of Highly Successful Salespeople

2011. Written by macsalam No comments Posted in: Books, Sales
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The 25 Sales Habits of Highly Successful Salespeople

Now you can join the hundreds of thousands of salespeople who have followed Stephen Schiffman’s advice and watch your performance soar. Schiffman lets you in on the industry’s best-kept secrets. Learn how to:

This new edition includes:

If you’re a salesperson looking to succeed, this is the book for you!

Book Details:

Paperback: 128 pages

Publisher: Adams Media; 3 edition (June 1, 2008)

Language: English

Author: Stephan Schiffman

Category: Business Books, Sales Books

Buy the book directly from Amazon.

25
February

Million Dollar Consulting

2011. Written by macsalam No comments Posted in: Books, Management
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Million Dollar Consulting

The Long-Awaited Update for Building a Thriving Consultancy

Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on:

Book Details:

Paperback: 400 pages

Publisher: McGraw-Hill; 4 edition (July 27, 2009)

Language: English

Author: Alan Weiss

Category: Business Books, Business Consulting Books

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25
February

The Dark Side of Valuation

2011. Written by macsalam No comments Posted in: Books, Management
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The Dark Side of Valuation

The Definitive Guide to Valuing Hard-to-Value Companies: Now Fully Revised for Today’s Financial Markets

Financial professionals have long faced the challenge of accurately valuing companies that are difficult to value using conventional methodologies. Years ago, this challenge was most keenly felt in the “dot-com” industries, and many professionals fell victim to the “dark side,” creating values that were simply unsustainable. Now, amidst today’s global financial crisis, the same challenge applies to a far wider spectrum of enterprises and assets, ranging from Asian equities to mortgage-backed securities and financial services firms.

Aswath Damodaran has thoroughly revised this book, broadening its perspective to consider all companies that resist easy valuation. He covers the entire corporate lifecycle, from “idea” and “nascent growth” companies to those in decline and distress, and offers specific guidance for valuing technology, human capital, commodity, and cyclical firms.

Damodaran places special emphasis on the financial sector, illuminating the implications of today’s radically changed credit markets for valuation. Along the way, he addresses valuation questions that have suddenly gained urgency, ranging from “Are U.S. treasuries risk free?” to “How do you value assets in highly illiquid markets?”

Book Details:

Hardcover: 600 pages

Publisher: FT Press; 2 edition (July 27, 2009)

Language: English

Author: Aswath Damodaran

Category: Business Books, Business Valuation Books

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24
February

Turn Clicks Into Customers

2011. Written by macsalam No comments Posted in: Books, Marketing
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Turn Clicks Into Customers

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1st Edition (April 16, 2010)

Language: English

Author: Duane Forrester

Category: Business Books, Search Engine Optimization Books

Buy the book directly from Amazon.

24
February

The Psychology of Sales Success

2011. Written by macsalam No comments Posted in: Books, Sales
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The Psychology of Sales Success

The Psychology of Sales Success explains the three psychological dynamics that drive the sales process: understanding success, understanding your customer, and understanding yourself. Featuring wisdom from leading psychologists, psychiatrists, business school professors, successful authors, and talented sales professionals, this prescriptive guide gives you action steps for getting inside the heads of your customers and balancing that knowledge with your own behavior to achieve increased sales. You’ll discover how to:

Book Details:

Hardcover: 224 pages

Publisher: McGraw-Hill; 1st Edition (February 26, 2007)

Language: English

Author: Gerhard Gschwandtner

Category: Business Books, Sales Books

Buy the book directly from Amazon.

24
February

Brandraising

2011. Written by macsalam No comments Posted in: Books, Marketing
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Brandraising

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.

The book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Book Details:

Hardcover: 208 pages

Publisher: Jossey-Bass; Har/Psc edition (December 21, 2009)

Language: English

Author: Sarah Durham

Category: Business Books, Branding Books

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24
February

More Guerrilla Marketing Research

More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques.  The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research.  It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it.

More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.

Book Details:

Hardcover: 341 pages

Publisher: Kogan Page (October 28, 2009)

Language: English

Author: Robert J. Kaden, Gerald Linda and Jay Conrad Levinson

Category: Business Books, Marketing Books

Buy the book directly from Amazon.

24
February

100 Great PR Ideas

2011. Written by macsalam No comments Posted in: Books, Marketing
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100 Great PR Ideas

Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies.

Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers.

This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Book Details:

Paperback: 208 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Jim Blythe

Category: Business Books, Public Relations Books

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Influence of Egypt's Tweeting Network

Kovas Boguta, the head of analytics at Weebly, has created a wonderful visualization of the power and influence Egyptian Twitter bloggers have shown in the past few weeks.

On January 25th, Egypt has seen a public revolution against Mubarak’s regime, calling for democracy, freedom and public justice. Egyptian young bloggers, such as Wael Ghonim and others, were the main fuel behind the heated protests, using social media networks, excessive blogging and tweeting to advocate, coordinate and ignite the peaceful revolution. Despite Mubarak’s fierce police tactics to isolate Egypt from the rest of the world, blocking all sorts of landline, cell and satellite communications, Egypt’s youth found their way to rally worldwide support for their Social Media Revolution.  It took them only 18 days to oust Mubarak and shout at the heart of Cairo, “Egypt is Free!”

The influence of the Egyptian revolution was immense and echoed everywhere in the Arab world. Egypt’s tweeting network has extended invaluable lessons to Arab bloggers and has spread the word, “Tweet, Tweet, Tweet!”

I quote Kovas Boguta here, “Experts say Egypt is the crystal ball in which the Arab world sees its future. Now that Mubarak has stepped down, I can share the work I’ve done making that metaphor tangible, and visualizing the pro-democracy movement in Egypt and across the Middle East. It is based on their Twitter activity, capturing the freedom of expression and association that is possible in that medium, and which is representative of a new collective consciousness taking form.”

The infographic represents Twitter use by Egyptian bloggers and the influence they extended to others in the Arab world. Those writing in Arabic only are represented in red, only in English are in blue and overlap by various shades of purple. Influence, in terms of follows, are represented by lines and those who influence each other are located in proximity.

High resolution image is here.

And high resolution PDF is here.

Marketing Metrics - The Definitive Guide to Measuring Marketing Performance

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning–and optimize every marketing decision you make.

Book Details:

Hardcover: 432 pages

Publisher: Pearson Prentice Hall; 2 edition (February 13, 2010)

Language: English

Editor: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein

Category: Business Books, Marketing Books

Buy the book directly from Amazon.

19
February

Advertising For Dummies

2011. Written by macsalam No comments Posted in: Books, Marketing
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Advertising For Dummies

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Book Details:

Paperback: 336 pages

Publisher: For Dummies; 2 edition (January 3, 2007)

Language: English

Editor: Gary Dahl

Category: Business Books, Advertising Books

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Valuation for M&A - Building Value in Private Companies

Most owners and managers operate their businesses year after year without ever knowing what their company is worth, how much more a strategic buyer would pay to acquire it, what factors affect the company’s stock value, whether they would be better off selling, and if so, how and when?

Having provided valuation advisory services to thousands of companies and corporate executives, authors and valuation experts Chris Mellen and Frank Evans have developed proven techniques for accurately measuring and successfully building value in your company. Now in a second edition, Valuation for M&A: Building Value in Private Companies provides you with the tools to determine what your company’s value is, what drives that value, and how to enhance that value during an M&A transaction and in daily operations—even when no stock price exists.

Book Details:

Hardcover: 400 pages

Publisher: Wiley; 2nd Edition (June 8, 2010)

Language: English

Editor: Chris M. Mellen and Frank C. Evans

Category: Business Books, Business Valuation Books

Buy the book directly from Amazon.

19
February

Make an Impact with your Written English

Writing effective business English is about creating clear, concise messages and avoiding verbosity; but the fewer words there are, the more important it is to get them right.

This volume in the “Better Business English” series focuses on presentations, reports, note-taking, PR writing, technical writing, and writing for the web.  Make an Impact with Your Written English helps non-native speakers write business English in a confident and competent voice.

Book Details:

Paperback: 160 pages

Publisher: Kogan Page (October 28, 2009)

Language: English

Editor: Fiona Talbot

Category: Business Books, Business Writing Books

Buy the book directly from Amazon.

19
February

Aftersales Management

2011. Written by macsalam No comments Posted in: Books, Sales
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Aftersales Management

Aftersales Management explores in detail the immense amount of money wasted in the retail industry every year on badly managed after sales processes, and looks at how to precent this happening. What happens after a sale if problems occur? How are they handled, and what processes can be applied to make sure that they are dealt with cost effectively for the company, while at the same time improving customer service and increasing sales?

Aftersales Management sets out the legal position on customer rights, and explains to readers exactly what customers want, what salespeople want and how these needs impact on teams within the rest of a retailer’s company. The book also discusses the key parts of implementation, showing how to manage key stakeholders, both within the business (ie the various business functions and departments) and outside (such as manufacturers and suppliers).

With practical examples to show just how much of a saving can be achieved if changes are made, the book demonstrates how to create a viable aftersales proposition – from managing the implementation, through making the necessary changes, to holding on to the gains once made.

Book Details:

Hardcover: 228 pages

Publisher: Kogan Page (November 28, 2009)

Language: English

Editor: David Brock

Category: Business Books, Sales Books

Buy the book directly from Amazon.

19
February

Selling in a New Market Space

2011. Written by macsalam No comments Posted in: Books, Sales
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Selling in a New Market Space

Create new markets for your innovative offering using the field-proven Maverick Method!

Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their “disruptive innovation” offerings to the greatest heights.

What you need for ultimate success is a team of Maverick Sellers–people who use sales techniques that are as innovative as the product they’re selling. This new type of salesperson understands that conventional methods serve only to doom new innovations to failure. Selling in a New Market Space explains how to build highly successful sales teams that create markets from scratch by:

Book Details:

Hardcover: 256 pages

Publisher: McGraw-Hill; 1 edition (November 18, 2009)

Language: English

Editor: Brian C. Burns and Tom U. Snyder

Category: Business Books, Sales Books

Buy the book directly from Amazon.

19
February

Happiness at Work

2011. Written by macsalam No comments Posted in: Books, HR
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Happiness at Work

Learn to create resilience and happiness no matter what’s going on in your life

In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough economic and personal crunch. But acclaimed business school Professor Srikumar Rao says that we can learn to create joy no matter what else may be going on around us.

Rao shows you that it isn’t the negative thing that happens to you that causes your unhappiness, it’s how you see it. Happiness at Work is a thought-provoking new title that moves the mind away from negativity and forces you to resist labeling situations as “bad”, but rather seeing them as neutral.

Happiness at Work provides:

Learn the vital wisdom necessary to achieving a joyful, successful life as you define it through greater resilience and a strong inner core. Get it now with The Happiness Choice.

Book Details:

Hardcover: 256 pages

Publisher: McGraw-Hill; 1 edition (March 8, 2010)

Language: English

Editor: Srikumar Rao

Category: Business Books, Social Networking Books

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19
February

Successful Networking

2011. Written by macsalam No comments Posted in: Books, Marketing
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Successful Networking

The benefits of networking are many – improving the chances of keeping a job, getting a new (better) one, career progression, learning how to get along with others, and improving personal effectiveness and company performance.

Successful Networking is designed to encourage people to “network for success” by removing the fear associated with networking.  It gives advice and guidance on: finding the right networks, networking groups, networking in the virtual community, first impressions, the skill of conversation, coping with rejection, the elevator pitch, following up, sharing information and contacts, managing and growing your network.

Whatever stage you have reached in your life or career, you cannot afford not to network. This book will help you get started, virtually or physically, and convince you of the long-term benefits of relationship building. It is vital reading for anyone who wishes to stay ahead of the pack.

Book Details:

Paperback: 208 pages

Publisher: Kogan Page (July 28, 2010)

Language: English

Editor: Frances Kay

Category: Business Books, Social Networking Books

Buy the book directly from Amazon.

19
February

Voice-of-the-Customer Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Voice-of-the-Customer Marketing

In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales.

The book’s numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to “manage” customers rather than continually engaging them.

This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.

Book Details:

Hardcover: 272 pages

Publisher: McGraw-Hill; 1 edition (September 27, 2010)

Language: English

Editor: Ernan Roman

Category: Business Books, Marketing Books

Buy the book directly from Amazon.

19
February

Social Networking for Business

2011. Written by macsalam No comments Posted in: Books, Marketing
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Social Networking for Business

In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them

vibrant.

•   From mega-trends to micro-issues

Mastering both high-level strategy and day-to-day, ground-level management

•   Defining the social experience you want to provide to your community

Clarifying how members can join together and collaborate on collective tasks

•   Focusing on the crucial human factors

Building a culture of engagement in deeper collaborative relationships

•   Promoting effective leadership and governance

Setting ground rules that work appropriately for the situation, without “oppression”

•   Building the skills to manage and measure your collaborative project

Discovering the skills necessary to effectively lead computing projects

Book Details:

Paperback: 192 pages

Publisher: Pearson Prentice Hall (March 14, 2011)

Language: English

Editor: Rawn Shah

Category: Business Books, Social Networking Books

Buy the book directly from Amazon.

15
February

The Accidental Billionaires - The Founding of Facebook

Mezrich forsakes the technical and business aspects surrounding the creation of Facebook and instead opts for juicier stories of “hot girls,” all-night celebrity parties, and sex. Much to the chagrin of critics, even these lurid details were not enough to entertain them. They also criticized the author’s forays into fiction: it’s no secret that Mezrich plays fast and loose with the truth — he says as much in an author’s note — but reviewers complained that his plot embellishments were laughable.

Mezrich’s inability to obtain an interview with Zuckerberg and his reliance on Zuckerberg’s bitter ex-business partners for information necessitated some conjecture, but even with invented dialogue and imagined motives, Zuckerberg fails to come to life. Facebook addicts may rejoice, but all others should avoid Billionaires.

Book Details:

Paperback: 211 pages

Publisher: Random House Inc. 1st Edition (2009)

Language: English

Editor: Ben Mezrich

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

15
February

Android Apps Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Android Apps Marketing

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy!

Book Details:

Paperback: 320 pages

Publisher: Que; 1st Edition (September 30, 2010)

Language: English

Editor: Jeffrey Hughes

Category: Business Books, Mobile Marketing Books

Buy the book directly from Amazon.