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Performance Dashboards

Performance dashboards have become the preferred way for busy executives, managers, and staff to monitor key business metrics at a glance and move swiftly through layers of actionable information to get the insight they need to solve problems quickly, efficiently, and effectively.

Written by Wayne Eckerson, a recognized expert and consultant in the field of business intelligence, —Performance Dashboards, Second Edition shows how performance dashboards focus business people on the right things to do and arm them with relevant information to do things right. Eckerson’s tips, techniques, and practical insights provide a strategic road map to help organizations turbocharge performance management initiatives with dashboard technology to optimize performance and accelerate results.

Book Details:

Hardcover: 318 pages

Publisher: Wiley; 2nd Edition (November 9, 2010)

Language: English

Author: Wayne W. Eckerson

Category: Business Books, Business Management Books

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27
March

Experiential Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Experiential Marketing

Experiential Marketing looks at the experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences – two way communications between consumers and brands, communications which are designed to bring brand personalities to life.

This book demonstrates how experiential marketing fits in with the current marketing climate and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners and marketing students.

Book Details:

Hardcover: 272 pages

Publisher: Kogan Page (March 28, 2009)

Language: English

Author: Shaz Smilansky

Category: Business Books, Marketing Books

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27
March

Managing Business Risk

2011. Written by macsalam No comments Posted in: Books, Management
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Managing Business Risk

Effective risk management is a vital issue to consider when looking to safeguard a company’s commercial future and deal with the latest regulatory requirements. Managing Business Risk enables readers to maintain the clearest possible controls on risks that may threaten their businesses, while at the same time deliver transparent reporting to their stakeholders.

The book examines the key areas risk managers need to consider in today’s complex and competitive business market. Drawing on expert advice from leading risk consultants, lawyers and regulatory authorities, it shows how to protect a business against a rising tide of business risks.

Book Details:

Hardcover: 369 pages

Publisher: Kogan Page; Sixth Edition – 2009

Language: English

Author: Jonathan Reuvid

Category: Business Books, Risk Management Books

Buy the Seventh Edition directly from Amazon.

16
March

Getting Started in Consulting

2011. Written by macsalam No comments Posted in: Books, Management
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Getting Started in Consulting

For almost a decade, Alan Weiss’s Getting Started in Consulting has been an indispensable resource for anyone who wants to strike out on his own and start a new consulting business. It provides a rich source of expert advice and practical guidance, and it shows you how you can combine low overhead and a high degree of organization to add up to a six- or even seven-figure income.

You’ll learn everything you need to know about financing your business, marketing your services, writing winning proposals, meeting legal requirements, setting fees, keeping the books, and much more.

This new Third Edition of Getting Started in Consulting is more comprehensive, up to date, and practical than ever. In addition to the nuts-and-bolts basics, you’ll also get a wealth of new information and resources:

Book Details:

Paperback: 320 pages

Publisher: Wiley; 3rd Edition (March 23, 2009)

Language: English

Author: Alan Weiss

Category: Business Books, Business Consulting Books

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A Guide To Good Business Communications

Communications is the key to sucess in any business. Whether you are trying to sell a product, answer a query or complaint from a customer or convince your colleagues to follow a certain course of action, good communcation often means the difference between sucess and failure.

This book is written for everyone who wants to master the skill of good communication in business – from business people and government officals to business students and English lauguage learners. It is:

- A self-help guide for people in business or at work who want to improve their communication skills

- A resource for business students at tertiary level, especially students of the new business vocational diploma -

A guide to resource for students in other countries who may wish, or need, to learn business English as part of their general business course.

The aim of this book is to give a good grounding in writing and speaking English in business situations.

Book Details:

Paperback: 163 pages

Publisher: How to Books; 5th Edition (November 15, 2009)

Language: English

Author: Michael Bennie

Category: Business Books, Business Communications Books

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16
March

Facebook and Philosophy

Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships.

With discussions ranging from the nature of friendship and its relationship to “friending,” to the (debatable) efficacy of “online activism,” this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter and Web 2.0 along the way, this fun, thought-provoking book is a serious and significant contribution for anyone working with social media, whether in academia, journalism, public relations, activism, or business.

Exploring far-reaching questions — Can our interactions on Facebook help us care about each other more? Does Facebook signal the death of privacy, or (perhaps worse yet) the death of our desire for privacy? — Facebook and Philosophy is vital reading for anyone involved in social networks today.

Book Details:

Paperback: 288 pages

Publisher: Open Court (October 1, 2010)

Language: English

Author: D. E. Wittkower

Category: Business Books, Social Media Books

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14
March

Project Management Professional Exam - Study Guide

The much-anticipated update to the highly acclaimed PMP study guide!

The Project Management Professional (PMP) certification is the most desired skill in today’s IT marketplace and candidates are required to have thousands of hours of PM experience even before taking the PMP exam.

This fifth edition is completely updated for the newest exam and is the most comprehensive review guide on the shelf. You’ll benefit from the detailed discussions on a wide range of PMP topics, concepts, and key terms-all of which cover the Project Management Process and Procedures.

Book Details:

Paperback: 672 pages

Publisher: Sybex; 5th Edition (June 2, 2009)

Language: English

Author: Kim Heldman

Category: Business Books, Project Management Books

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14
March

Technical Analysis For Dummies

A simple, straightforward guide to the fundamentals of technical analysis

Savvy traders have been using technical analysis for over a century. It’s easier than ever with PCs and the Internet to use technical analysis to make smarter trading decisions. This hands-on, friendly guide gives you plain-English explanations of everything you need to know to put money in a securities market to astounding results.

Book Details:

Paperback: 360pages

Publisher: For Dummies; 2nd Edition (January 11, 2011)

Language: English

Author: Barbara Rockefeller

Category: Business Books, Finance Books

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Thrive on Pressure - Lead and Succeed When Times Get Tough

Be the Leader Who Is Cool, Calm, and in Control–Even in the Worst of Situations

When the going gets tough, you get going! Author Graham Jones, Ph.D., whose work has been featured in the Harvard Business Review, shows you how to excel when the chips are down and use pressure to your advantage. With his successful program, you’ll learn how to:

• Manage stress

• Develop strong self-belief

• Improve mental outlook

• Channel motivation into tangible goals

• Refine your focus

If you have the guts to make a real difference in your organization, you’re ready to Thrive on Pressure and produce positive results for you and your team!

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1st Edition (July 26, 2010)

Language: English

Author: Graham Jones

Category: Business Books, Self Improvement Books

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07
March

Sales Essentials

2011. Written by macsalam No comments Posted in: Books, Sales
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Sales Essentials

Having trouble closing your deals?
Hitting a frustrating plateau with your sales numbers?
Feel that upselling is a lost cause?

Let sales guru Stephan Schiffman drive your sales pitches up a notch with his tried-and-true techniques-and get results immediately! Stephan Schiffman’s Sales Essentials includes time-tested tips on:

* Mastering the cold call
* Using e-mail as a selling tool
* Raising the steaks to “up” your next buy
* Closing the deal-every time!

Plus! You’ll also find 50 surefire questions to ask to make deal after deal, year after year. Packed with insider information you need to beat the competition, you can’t afford not to read Stephan Schiffman’s Sales Essentials!

Book Details:

Paperback: 416 pages

Publisher: Adams Media (January 1, 2008)

Language: English

Author: Stephan Schiffman

Category: Business Books, Sales Books

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Facebook Vs. Twitter

Digitalsurgeons had a close look at the demographics of Facebook and Twitter in 2010 and came up with this insightful infograph.

I quote them here: “One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

High resolution image is here.

06
March

Social Media and Unrest in Egypt

2011. Written by macsalam No comments Posted in: Infographics
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Social Media and Unrest in Egypt

An interesting infographic by Hootsuite that shows the powerful role social media can play to help peoples around the world shape their own future. Egyptians brilliantly used social media media to orchestrate a model revolution against a stubborn political regime that governed Egypt for more than 30 years.

High resolution image is here.

And high resolution PDF is here.

06
March

Smarter Than The Street

2011. Written by macsalam No comments Posted in: Books, Management
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Smarter Than The Street

Gary Kaminsky, cohost of CNBC’s “The Strategy Session”—and one of the best money managers in Wall Street’s recent history—is ready to share the secrets that have made his colleagues millions, even billions, of dollars. These simple but powerful techniques are not exclusive to Wall Street’s high rollers. With Kaminsky’s system, you will make money even in zero-growth markets. His proven formula shows you how to:

Yes, you can beat the market—when you’re Smarter Than the Street.

Book Details:

Hardcover: 256 pages

Publisher: McGraw-Hill; 1 edition (October 1, 2010)

Language: English

Author: Gary Kaminsky

Category: Business Books, Investment Books

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06
March

Inspired Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Inspired Marketing

Customers today are jaded, bored, or simply not paying attention to most of the marketing messages they encounter. Overwhelmed by marketing noise, many don’t even notice promotional efforts for those products they truly do desire. So how do marketers clear out the clutter and connect with the customers who actually want what they have to offer? The answer is Inspired Marketing!

In Inspired Marketing!, maverick marketing gurus Joe Vitale and Craig Perrine present the amazing step-by-step model used by today’s very best marketers. For anyone who sells anything, this rainmaking sales technique lets you sell without resorting to hype, scare tactics, or any sort of manipulation. Finally, you can sell more and feel good about doing it.

The Inspired Marketing! method appeals to the heart, as well as the head. It’s based not on coercion or pressure, but on enthusiasm and honesty. If that sounds like wishful thinking, it’s not! Inside, you’ll find firsthand, expert insight from the world’s most inspired marketers—Amy Scott Grant, Armand Morin, Bill Hibbler, Cindy Cashman, David Riklan, David Garfinkel, Lisa Coltman, Mark Joyner, Mark Ryan, Michel Fortin and Silvie Fortin, Nathan Anderson, Pat O’Bryan, and Suzanne Burns.

Inspired Marketing! connects the everyday act of buying and selling with deeper, more meaningful forces. In a synthetic, manipulative consumer culture, it’s a breath of fresh air. So throw your conventional ideas about marketing out the window and let Inspired Marketing! take you to new levels of success based on authenticity, enthusiasm, and heart.

Book Details:

Hardcover: 224 pages

Publisher: Wiley (March 21, 2008)

Language: English

Author: Joe Vitale and Craig Perrine

Category: Business Books, Marketing Books

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06
March

Crush Price Objections

2011. Written by macsalam No comments Posted in: Books, Sales
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Crush Price Objections

Hold the line on price in every transaction— from the leading expert on Value-Added Selling!

These days it seems like we’re always in a buyer’s market. But even at a time when the word value is used interchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionals to regain the upper hand.

In Crush Price Objections, Tom Reilly, bestselling author of Value-Added Selling, teaches field-tested tactics for engaging price shoppers and holding the line on declining profits. It provides tips and tactics for:

Crush Price Objections offers you the tactical support you need to focus specifically on price resistance in order to attain maximum profit in the most challenging circumstances. Let Tom Reilly show you how to stop haggling—and start closing!

Book Details:

Paperback: 192 pages

Publisher: McGraw-Hill; 1 edition (January 25, 2010)

Language: English

Author: Tom Reilly

Category: Business Books, Sales Books

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06
March

Positioning for Professionals

How Professional Knowledge Firms Can Differentiate Their Way to Success

In the last twenty years, no marketing concept has captured the collective business imagination more than “branding.” While many professional service firms are in the business of helping their clients build a stronger brand, they seldom pay the same kind of attention to developing their own brand. As Positioning for Professionals reveals, it’s all about differentiation. Filled with proven insights and valuable differentiation strategies, this visionary book takes a step back to examine how your professional firm can make the transition from being a “recognized name” to becoming a highly focused brand—and why a stronger brand means stronger profits.

Marketing and advertising thought leader Tim Williams reveals how developing a well-defined positioning strategy can help your firm earn a more powerful reputation in the marketplace. Take a look inside for world-class guidance on:

Destined to become the desktop brand development and business strategy companion you will turn to again and again, Positioning for Professionals offers you powerful, insightful ideas for positioning your firm for maximum market success.

Book Details:

Hardcover: 188 pages

Publisher: Wiley (August 9, 2010)

Language: English

Author: Tim Williams

Category: Business Books, Marketing Books

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06
March

100 Great Time Management Ideas

Are you looking for some great ideas or inspiration to manage your time better? This book contains 100 great ideas, extracted from leading companies and individuals from around the world.
In an age when people of all levels are struggling to cope wiith the demands on their time, just one simple idea can be the catalyst to change that.

100 Great Time Management Ideas can be that very catalyst. Each time management idea is succinctly described and is followed by advice on how it can be applied to the reader s own situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Book Details:

Paperback: 224 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Patrick Forsyth

Category: Business Books, Time Management Books

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06
March

Convergence Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Convergence Marketing

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy.

Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Book Details:

Hardcover: 208 pages

Publisher: Wiley (February 3, 2009)

Language: English

Author: Richard Rosen

Category: Business Books, Marketing Books

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Collaborative Research and Development Projects - A Practical Guide

Collaborative Research and Development Projects – A Practical Guide will help individuals and organizations, from both academia and industry, to effectively work together on R&D projects. This inspiring and highly readable book covers winning grant support, the legal arrangements, working with academics and practitioners, managing project progress, and exploiting the project results. Step-by-step coverage guides a project team though a challenging venture, helping them avoid potential pitfalls.

Book Details:

Paperback: 169 pages

Publisher: Springer; 1st Edition. edition (November 10, 2010)

Language: English

Author: Tom Harris

Category: Business Books, R&D Books

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06
March

The Fundamentals of Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Fundamentals of Marketing

The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands.

Edward Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is an accessible introduction to the theory and practice of marketing; packed with contemporary examples and case studies to help students understand the theories in a real-world context.

Book Details:

Paperback: 176 pages

Publisher: AVA Publishing (December 10, 2009)

Language: English

Author: Edward Russell

Category: Business Books, Marketing Books

Buy the book directly from Amazon.