Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.
Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today’s market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.
Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today’s media industries. Case studies utilize exercises to promote further understanding of real-world situations.
Paperback: 432 pages
Publisher: Focal Press (March 17th, 2010)
Author: Joan Van Tassel and Lisa Poe-Howfield
Category: Business Books, Content Management Books
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.
A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice.
Paperback: 352 pages
Publisher: Butterworth-Heinemann; 3rd Edition (January 4th, 2008)
Author: Graeme Drummond, John Ensor and Ruth Ashford
Category: Business Books, Strategic Marketing Books
The Unique System of Nonverbal Skills Used by the Most Effective Leaders in Business Today
Whether you’re presenting an idea, delivering a speech, managing a team, or negotiating a deal, your body language plays a key role in your overall success.
This ingenious step-by-step guide, written by an elite trainer of Fortune 50 CEOs and G8 world leaders, unlocks the secrets of nonverbal communication–using a proven system of universal techniques that can give you the ultimate professional advantage. Learn easily how to:
You’ll discover how to sit, stand, and subtly alter your body language to move with confidence, control conversations, command attention, persuade and influence others, and convey positive energy—without saying a word.
Paperback: 256 pages
Publisher: McGraw-Hill; 1st Edition (March 17, 2010)
Author: Mark Bowden
Category: Business Books, Presentation Books
Internationally renowned project management consultants Michael Dobson and Ted Leemann combine traditional project management skills, such as risk evaluation, decision-making, and human dynamics, with outside-the-box thinking and business creativity. They provide seven new tools and approaches you can apply to any project.
The methods discussed inside Creative Project Management show you how to:
Paperback: 272 pages
Publisher: McGraw-Hill; 1st Edition (July 28, 2010)
Author: Michael Dobson
Category: Business Books, Project Management Books
Use Social Media to Build a Great Personal Brand–and a Great Career!
Discover how to:
• Build an authentic storyline and online identity that gets you the right opportunities
• Choose the best social media tools for your personal goals
• Blog your story boldly and effectively
• Promote your events, accomplishments, victories…and even defeats and lessons learned
• Integrate online and offline networking to get more from both
• Reach people with hiring authority and budgets on LinkedIn
• Use Twitter to share the ideas and passions that make you uniquely valuable
• Launch an online branding program that really gets noticed
• Avoid “killer” social networking mistakes
• Leverage your online “expert” status to become a published author or public speaker
• Measure the success of your social media branding
• Get new projects or jobs through your online friends and followers
Paperback: 304 pages
Publisher: Que; 1st Edition (December 27, 2010)
Author: Erik Deckers and Kyle Lacy
Category: Business Books, Social Media Books