Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales.

This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

Book Details:

Paperback: 178 pages

Publisher: British Informatics Society Ltd (November 14th, 2010)

Language: English

Author: Eileen Brown

Category: Business Books, Social Media Books

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YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Book Details:

Paperback: 368 pages

Publisher: Que; 2nd Edition (January 30th, 2011)

Language: English

Author: Michael Miller

Category: Business Books, Social Media Books

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Imagine living in 1958, and knowing that the integrated circuit–the microchip–was about to be invented, and would revolutionize the world. Or imagine 1992, when the Internet was about to transform virtually every aspect of our lives. Incredibly, this book argues that we stand at such a moment right now–and not just in one field, but in many.

In 2030, authors Rutger van Santen, Djan Khoe, and Bram Vermeer interview over two dozen scientific and technological experts on themes of health, sustainability and communication, asking them to look forward to the year 2030 and comment on the kind of research that will play a necessary role. If we know what technology will be imperative in 2030, the authors reason, what can we do now to influence future breakthroughs?

Despite working in dissimilar fields, the experts called upon in the book – including Hans Blix (Head of the UN investigation in Iraq), Craig Venter (explorer of the human DNA), and Susan Greenfield (a leading world authority on the human brain), among many others – all emphasize the interconnectedness of our global networks in technology and communication, so tightly knit that the world’s major conflicts are never isolated incidents. A fresh understanding of the regularities underlying these complex systems is more important than ever.

Using bright, accessible language to discuss topics of universal interest and relevance, 2030 takes the position that we can, in fact, influence the course of history. It offers a new way of looking forward, a fresh perspective on sustainability, stability and crisis-prevention. For anyone interested in modern science, this book will showcase the technologies that will soon change the way we live.

Book Details:

Hardcover: 304 pages

Publisher: Oxford University Press, USA (September 16th, 2010)

Language: English

Author: Rutger van Santen, Djan Khoe and Bram Vermeer

Category: Business Books, Technology Books

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Featuring exclusive insights and inspiration from today’s top marketers as well as lessons from some of the world’s most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.

Book Details:

Hardcover: 282 pages

Publisher: AMACOM (April 28th, 2010)

Language: English

Author: Rick Mathieson

Category: Business Books, Branding Books

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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.

Readers will learn:

• Why one logo is more effective than another
• How to create their own iconic designs
• What sets some designers above the rest
• Best practices for working with clients
• 25 practical design tips for creating logos that last

Book Details:

Paperback: 216 pages

Publisher: New Riders Press; 1 edition (December 30, 2009)

Language: English

Author: David Airey

Category: Business Books, Design Books

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An all-new approach to understanding the (in)formal connections of an organization

From the bestselling coauthor of the business classic The Wisdom of Teams comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan examine how two distinct factions together form the bigger picture for how organizations actually work: the more defined “formal” organization of a company-the management structure, performance metrics, and processes-and the “informal”-the culture, social networks, and ad hoc communities that spring up naturally and can accelerate or hinder how the organization works. With dynamic examples from enterprises around the world, this book takes a timeless organizational approach and creates a powerful paradigm-shifting tool set for applying it.

• Includes self-assessment guidelines for senior leaders, front-line managers, and individual contributors
• Features organizations in business, government, the nonprofit sector, and academia-including the New York City schools system, Aetna, the Marines, United Nations, Orpheus Chamber Orchestra, Home Depot, Bell Canada, and the Houston Police Department

Book Details:

Hardcover: 240 pages

Publisher: Jossey-Bass; 1 edition (April 19, 2010)

Language: English

Author: Jon R. Katzenbach and Zia Khan

Category: Business Books, Leadership Books

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