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Category: Marketing

International Marketing - 15E

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.

The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Book Details:

Hardcover: 742 pages

Publisher: McGraw-Hill/Irwin; 15th Edition (September 24, 2010)

Language: English

Author: Philip Cateora, Mary Gilly and John Graham

Category: Business Books, International Marketing Books

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Essentials of Business Communication - 8E

This is one of the best books ever on business communication.

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students.

ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com).

Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Book Details:

Paperback: 444 pages

Publisher: South-Western College Pub; 8th Edition (January 13, 2009)

Language: English

Author: Mary Ellen Guffey

Category: Business Books, Business Communication Books

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25
October

The Third Screen

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Third Screen

Mobile is the ultimate social device. And if big and small brands don’t understand how to engage their customers there, they risk extinction. The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions.

In today’s mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace.

Book Details:

Hardcover: 256 pages

Publisher: Nicholas Brealey Publishing (May 16, 2011)

Language: English

Author: Chuck Martin

Category: Business Books, Mobile Marketing Books

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25
October

Principles Of Marketing - 14E

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.

Book Details:

Hardcover: 744 pages

Publisher: Prentice Hall; 14th Edition (February 6, 2011)

Language: English

Author: Philip Kotler and Gary Armstrong

Category: Business Books, Marketing Books

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20
October

Marketing Management - 14E

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Book Details:

Hardcover: 816 pages

Publisher: Prentice Hall; 14th Edition (February 18, 2011)

Language: English

Author: Philip Kotler and Kevin Keller

Category: Business Books, Marketing Management Books

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I Need a Killer Press Release - Now What??

If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ‘I Need a Killer Press Release–Now What???’ is filled with useful links and examples for online publicity. You will learn how to:

Book Details:

Paperback: 158 pages

Publisher: Happy About (September 8, 2009)

Language: English

Author: Janet Meiners Thaeler (Author), Jason Alba (Editor)

Category: Business Books, Public Relations Books

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Planning and Managing Public Relations Campaigns

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management.

This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. With examples and case studies ranging from The Olympic Bid to manage the ongoing development of the a program in a structured way to benefit both the organization and its clients.

Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.

Book Details:

Paperback: 200 pages

Publisher: Kogan Page; Third Edition (July 28, 2010)

Language: English

Author: Anne Gregory

Category: Business Books, Public Relations Books

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03
September

Working The Crowd - Social Media Marketing For Business

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales.

This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

Book Details:

Paperback: 178 pages

Publisher: British Informatics Society Ltd (November 14th, 2010)

Language: English

Author: Eileen Brown

Category: Business Books, Social Media Books

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03
September

YouTube For Business

2011. Written by macsalam No comments Posted in: Books, Marketing
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YouTube For Business

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Book Details:

Paperback: 368 pages

Publisher: Que; 2nd Edition (January 30th, 2011)

Language: English

Author: Michael Miller

Category: Business Books, Social Media Books

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03
September

The On-Demand Brand

2011. Written by macsalam No comments Posted in: Books, Marketing
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The On-Demand Brand

Featuring exclusive insights and inspiration from today’s top marketers as well as lessons from some of the world’s most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.

Book Details:

Hardcover: 282 pages

Publisher: AMACOM (April 28th, 2010)

Language: English

Author: Rick Mathieson

Category: Business Books, Branding Books

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06
August

Managing Electronic Media

2011. Written by macsalam No comments Posted in: Books, Design, Marketing
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Managing Electronic Media

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today’s market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today’s media industries. Case studies utilize exercises to promote further understanding of real-world situations.

Book Details:

Paperback: 432 pages

Publisher: Focal Press (March 17th, 2010)

Language: English

Author: Joan Van Tassel and Lisa Poe-Howfield

Category: Business Books, Content Management Books

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Strategic Marketing: Planning and Control

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.

A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice.

Book Details:

Paperback: 352 pages

Publisher: Butterworth-Heinemann; 3rd Edition (January 4th, 2008)

Language: English

Author: Graeme Drummond, John Ensor and Ruth Ashford

Category: Business Books, Strategic Marketing Books

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06
August

Branding Yourself

2011. Written by macsalam No comments Posted in: Books, HR, Marketing
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Branding Yourself

Use Social Media to Build a Great Personal Brand–and a Great Career!

Discover how to:

• Build an authentic storyline and online identity that gets you the right opportunities

• Choose the best social media tools for your personal goals

• Blog your story boldly and effectively

• Promote your events, accomplishments, victories…and even defeats and lessons learned

• Integrate online and offline networking to get more from both

• Reach people with hiring authority and budgets on LinkedIn

• Use Twitter to share the ideas and passions that make you uniquely valuable

• Launch an online branding program that really gets noticed

• Avoid “killer” social networking mistakes

• Leverage your online “expert” status to become a published author or public speaker

• Measure the success of your social media branding

• Get new projects or jobs through your online friends and followers

Book Details:

Paperback: 304 pages

Publisher: Que; 1st Edition (December 27, 2010)

Language: English

Author: Erik Deckers and Kyle Lacy

Category: Business Books, Social Media Books

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03
April

Blogging to Drive Business

2011. Written by macsalam No comments Posted in: Books, Marketing
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Blogging to Drive Business

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to:

• Launch a blog that truly represents the best of your business

• Create a comprehensive, long-term blogging strategy

• Staff your blogging initiative

• Integrate blogs with other offline and online marketing programs

• Use your blog to drive customers and prospects to the business

• Push up-to-the-minute information to customers via RSS

• Build a thriving online community—and learn from what it tells you

• Manage comments (and decide whether to have them)

• Utilize podcasts, vlogs, microblogging, and other new techniques

• Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

Book Details:

Paperback: 192 pages

Publisher: Que; 1st Edition (January 17, 2010)

Language: English

Author: Eric Butow and Rebecca Bollwitt

Category: Business Books, Blogging Books

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27
March

Experiential Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Experiential Marketing

Experiential Marketing looks at the experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences – two way communications between consumers and brands, communications which are designed to bring brand personalities to life.

This book demonstrates how experiential marketing fits in with the current marketing climate and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners and marketing students.

Book Details:

Hardcover: 272 pages

Publisher: Kogan Page (March 28, 2009)

Language: English

Author: Shaz Smilansky

Category: Business Books, Marketing Books

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16
March

Facebook and Philosophy

Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships.

With discussions ranging from the nature of friendship and its relationship to “friending,” to the (debatable) efficacy of “online activism,” this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter and Web 2.0 along the way, this fun, thought-provoking book is a serious and significant contribution for anyone working with social media, whether in academia, journalism, public relations, activism, or business.

Exploring far-reaching questions — Can our interactions on Facebook help us care about each other more? Does Facebook signal the death of privacy, or (perhaps worse yet) the death of our desire for privacy? — Facebook and Philosophy is vital reading for anyone involved in social networks today.

Book Details:

Paperback: 288 pages

Publisher: Open Court (October 1, 2010)

Language: English

Author: D. E. Wittkower

Category: Business Books, Social Media Books

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Facebook Vs. Twitter

Digitalsurgeons had a close look at the demographics of Facebook and Twitter in 2010 and came up with this insightful infograph.

I quote them here: “One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

High resolution image is here.

06
March

Inspired Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Inspired Marketing

Customers today are jaded, bored, or simply not paying attention to most of the marketing messages they encounter. Overwhelmed by marketing noise, many don’t even notice promotional efforts for those products they truly do desire. So how do marketers clear out the clutter and connect with the customers who actually want what they have to offer? The answer is Inspired Marketing!

In Inspired Marketing!, maverick marketing gurus Joe Vitale and Craig Perrine present the amazing step-by-step model used by today’s very best marketers. For anyone who sells anything, this rainmaking sales technique lets you sell without resorting to hype, scare tactics, or any sort of manipulation. Finally, you can sell more and feel good about doing it.

The Inspired Marketing! method appeals to the heart, as well as the head. It’s based not on coercion or pressure, but on enthusiasm and honesty. If that sounds like wishful thinking, it’s not! Inside, you’ll find firsthand, expert insight from the world’s most inspired marketers—Amy Scott Grant, Armand Morin, Bill Hibbler, Cindy Cashman, David Riklan, David Garfinkel, Lisa Coltman, Mark Joyner, Mark Ryan, Michel Fortin and Silvie Fortin, Nathan Anderson, Pat O’Bryan, and Suzanne Burns.

Inspired Marketing! connects the everyday act of buying and selling with deeper, more meaningful forces. In a synthetic, manipulative consumer culture, it’s a breath of fresh air. So throw your conventional ideas about marketing out the window and let Inspired Marketing! take you to new levels of success based on authenticity, enthusiasm, and heart.

Book Details:

Hardcover: 224 pages

Publisher: Wiley (March 21, 2008)

Language: English

Author: Joe Vitale and Craig Perrine

Category: Business Books, Marketing Books

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06
March

Positioning for Professionals

How Professional Knowledge Firms Can Differentiate Their Way to Success

In the last twenty years, no marketing concept has captured the collective business imagination more than “branding.” While many professional service firms are in the business of helping their clients build a stronger brand, they seldom pay the same kind of attention to developing their own brand. As Positioning for Professionals reveals, it’s all about differentiation. Filled with proven insights and valuable differentiation strategies, this visionary book takes a step back to examine how your professional firm can make the transition from being a “recognized name” to becoming a highly focused brand—and why a stronger brand means stronger profits.

Marketing and advertising thought leader Tim Williams reveals how developing a well-defined positioning strategy can help your firm earn a more powerful reputation in the marketplace. Take a look inside for world-class guidance on:

Destined to become the desktop brand development and business strategy companion you will turn to again and again, Positioning for Professionals offers you powerful, insightful ideas for positioning your firm for maximum market success.

Book Details:

Hardcover: 188 pages

Publisher: Wiley (August 9, 2010)

Language: English

Author: Tim Williams

Category: Business Books, Marketing Books

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06
March

Convergence Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Convergence Marketing

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy.

Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Book Details:

Hardcover: 208 pages

Publisher: Wiley (February 3, 2009)

Language: English

Author: Richard Rosen

Category: Business Books, Marketing Books

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06
March

The Fundamentals of Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Fundamentals of Marketing

The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands.

Edward Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is an accessible introduction to the theory and practice of marketing; packed with contemporary examples and case studies to help students understand the theories in a real-world context.

Book Details:

Paperback: 176 pages

Publisher: AVA Publishing (December 10, 2009)

Language: English

Author: Edward Russell

Category: Business Books, Marketing Books

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27
February

Slideology

2011. Written by macsalam No comments Posted in: Books, Marketing
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Slideology

No matter where you are on the organizational ladder, the odds are high that you’ve delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore’s Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world’s leading brands. With slide:ology you’ll learn to:

Book Details:

Paperback: 296 pages

Publisher: O’Reilly Media; 1st Edition (August 12, 2008)

Language: English

Author: Nancy Duarte

Category: Business Books, Presentation Books

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27
February

International Marketing Management

2011. Written by macsalam No comments Posted in: Books, Marketing
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International Marketing Management

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

A key feature of this book is a highly developed Management Game at the end of each chapter which makes the book interactive and provides hands-on corporate experience to students. International Marketing is closely associated with the business environment of the host country, its cultural ethos, economic development, political system, and competitive environment. Companies need to analyze these factors before planning international forays.

The book contains profiles of selected countries that enable students to understand their business environment, business behavior, and the best methods of doing business there.

Book Details:

Paperback: 596 pages

Publisher: Sage Publications Pvt. Ltd; illustrated edition (May 1, 2008)

Language: English

Author: U. C. Mathur

Category: Business Books, Marketing Books

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27
February

The Nonprofit Marketing Guide

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Nonprofit Marketing Guide

The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.

Book Details:

Paperback: 256 pages

Publisher: Jossey-Bass; 1st Edition (June 8, 2010)

Language: English

Author: Kivi Leroux Miller and Katya Andresen

Category: Business Books, Marketing Books

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24
February

Turn Clicks Into Customers

2011. Written by macsalam No comments Posted in: Books, Marketing
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Turn Clicks Into Customers

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1st Edition (April 16, 2010)

Language: English

Author: Duane Forrester

Category: Business Books, Search Engine Optimization Books

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