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Category: Books

29
October

Macroeconomics

2011. Written by macsalam No comments Posted in: Books, Management
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Macroeconomics

Hubbard, O’Brien, and Rafferty realize that most students enrolled in today’s intermediate macroeconomics courses are either undergraduate or masters students who are likely to become entrepreneurs, managers, bankers, stock brokers, accountants, lawyers, or government officials.  Very few students will pursue a Ph.D. in economics.

Given this student profile, Hubbard, O’Brien, and Rafferty’s new text presents Intermediate Macroeconomics in the context of contemporary events, policy, and business with an integrated explanation of today’s financial crisis.  Student and instructor feedback tells us that Hubbard, O’Brien, and Rafferty helps make the link between theory and real-world easier for students!

Book Details:

Hardcover: 656 pages

Publisher: Prentice Hall; 1 Edition (July 25, 2011)

Language: English

Author: R. Glenn Hubbard, Anthony P. O’Brien and Matthew Rafferty

Category: Business Books, Macroeconomics Books

Buy the book directly from Amazon.

29
October

Business Accounting Basics

2011. Written by macsalam No comments Posted in: Books, Management
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Business Accounting Basics

Business Accounting Basics is the ideal introduction into the fundamentals of bookkeeping and financial accounting.

The book utilises both the IFRS and IAS framework making the text accessible to students and professionals from all around the globe. Its user-friendly worked examples and clear explanations help students build their knowledge of accounting standards one step at a time. With over 250 assessment questions containing full solutions, Business Accounting Basics is the perfect introduction to Business Accounting.

Book Details:

Paperback: 328 pages

Publisher: FT Prentice Hall (July 8, 2010)

Language: English

Author: Frank Wood

Category: Business Books, Business Accounting Books

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Open Services Innovation

The father of “open innovation” is back with his most significant book yet.

Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.

Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits.

The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry.

Book Details:

Hardcover: 256 pages

Publisher: Jossey-Bass; 1 Edition (January 18, 2011)

Language: English

Author: Henry Chesbrough

Category: Business Books, Open Innovation Books

Buy the book directly from Amazon.

Lean Six Sigma Demystified - 2E

Ready to implement better, faster, cheaper, more-profitable processes in your organization? Lean Six Sigma Demystified, Second Edition, shows you how to use proven techniques for simplifying, streamlining, and optimizing business practices for maximum productivity and profitability.

Written in a step-by-step format, this practical guide covers the fundamental methods and tools of Lean Six Sigma. You’ll get details on reducing defects and deviation, sustaining improvements, and achieving laser-focused process innovations. Measurement systems analysis (MSA), Design for Lean Six Sigma, and statistical tools such as analysis of variance (ANOVA) are also discussed. Clear examples, helpful diagrams, and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam reinforce key concepts.

Book Details:

Paperback: 496 pages

Publisher: McGraw-Hill Professional; 2 Edition (December 9, 2010)

Language: English

Author: Jay Arthur

Category: Business Books, Lean Six Sigma Books

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Mastering Financial Mathematics in Microsoft Excel

Mastering Financial Mathematics in Microsoft Excel is a practical guide with exercises and solutions throughout. It provides a comprehensive set of tools and methods that will help you apply Excel to solve mathematical problems.

Alistair Day clearly explains the basic calculations for mathematical finance backed up with simple templates for further use and development, together with examples. The new edition includes the addition of end of chapter exercises to help you develop your knowledge. The accompanying CD allows you to use and adapt templates and models. 

Book Details:

Paperback: 384 pages

Publisher: FT Press; 2nd Edition (July 17, 2010)

Language: English

Author: Alistair Day

Category: Business Books, Finance Books

Buy the book directly from Amazon.

27
October

Selling – Building Partnerships – 8E

2011. Written by macsalam 2 comments Posted in: Books, Sales
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Selling - Building Partnerships - 8E

Selling: Building Partnerships, 8E remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people.

The authors emphasize throughout the text the need for salespeople to be flexible–to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning.

This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Book Details:

Hardcover: 576 pages

Publisher: McGraw-Hill/Irwin; 8 Edition (November 17, 2010)

Language: English

Author: Stephen Castleberry and John Tanner

Category: Business Books, Sales Books

Buy the book directly from Amazon.

27
October

Bid Writing for Project Managers

Getting the bid right is the essence of planning for project success, the main theme of this book. However, many project managers are unfamiliar with the pitfalls of competitive bidding and don’t know how to balance a compelling sales message against a realistic delivery plan.
“Bid Writing for Project Managers” will guide prospective project managers through the bid-writing lifecycle, providing comprehensive guidelines and numerous tips on how to craft a winning bid and how to set the project up with the best possible chance of success.

Book Details:

Hardcover: 220 pages

Publisher: Arena (March 28, 2011)

Language: English

Author: David Cleden

Category: Business Books, Project Management Books

Buy the book directly from Amazon.

International Marketing - 15E

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.

The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Book Details:

Hardcover: 742 pages

Publisher: McGraw-Hill/Irwin; 15th Edition (September 24, 2010)

Language: English

Author: Philip Cateora, Mary Gilly and John Graham

Category: Business Books, International Marketing Books

Buy the book directly from Amazon.

25
October

Fundamentals of Corporate Finance - 2E

The core concepts you expect. The new ideas you want. The pedagogy you need to succeed.

Fundamentals of Corporate Finance’s applied perspective cements understanding of the modern-day core principles by equipping students with a problem-solving methodology and profiling real-life financial management practices—all within a clear valuation framework.

The second edition focuses on new topics and includes an increased emphasis on valuation.

Book Details:

Hardcover: 768 pages

Publisher: Prentice Hall; 2nd Edition (January 8, 2011)

Language: English

Author: Jonathan Berk, Peter DeMarzo and Jarrad Harford

Category: Business Books, Corporate Finance Books

Buy the book directly from Amazon.

Essentials of Business Communication - 8E

This is one of the best books ever on business communication.

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students.

ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com).

Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Book Details:

Paperback: 444 pages

Publisher: South-Western College Pub; 8th Edition (January 13, 2009)

Language: English

Author: Mary Ellen Guffey

Category: Business Books, Business Communication Books

Buy the book directly from Amazon.

25
October

The Third Screen

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Third Screen

Mobile is the ultimate social device. And if big and small brands don’t understand how to engage their customers there, they risk extinction. The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions.

In today’s mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace.

Book Details:

Hardcover: 256 pages

Publisher: Nicholas Brealey Publishing (May 16, 2011)

Language: English

Author: Chuck Martin

Category: Business Books, Mobile Marketing Books

Buy the book directly from Amazon.

25
October

Principles Of Marketing - 14E

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.

Book Details:

Hardcover: 744 pages

Publisher: Prentice Hall; 14th Edition (February 6, 2011)

Language: English

Author: Philip Kotler and Gary Armstrong

Category: Business Books, Marketing Books

Buy the book directly from Amazon.

20
October

101 Successful Interviewing Strategies

2011. Written by macsalam No comments Posted in: Books, HR
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101 Successful Interviewing Strategies

Now job seekers or any professional pursuing advancement can masterthe skills needed to prepare for and win interviews with Kramer’s 101 SUCCESSFUL INTERVIEWING STRATEGIES.

Written by an expert career coach and clinical psychologist, this unique book applies the latest research in learning strategies and social intelligence to equip job candidates for interviewing success. This book walks readers through the most important parts of preparing for and effectively managing an interview, including attitude, tactics, and follow-up actions.
From basic tips, such as testing the route to the interview to ensure timely arrival, to more advanced insights such as how to guide the interview into a conversation rather than an interrogation, job candidates will find invaluable insights that can make the difference in interviewing or job-promotion success.
This book’s specialized knowledge and scientifically proven strategies equip job seekers at any level with the skills to approach interviews with confidence, impress the interviewer, and win the job.

Book Details:

Paperback: 144 pages

Publisher: Course Technology PTR; 1st Edition (March 14, 2011)

Language: English

Author: Eric Kramer

Category: Business Books, Job Interview Books

Buy the book directly from Amazon.

Technorati: U8GDYGTWM6S2

20
October

Marketing Management - 14E

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Book Details:

Hardcover: 816 pages

Publisher: Prentice Hall; 14th Edition (February 18, 2011)

Language: English

Author: Philip Kotler and Kevin Keller

Category: Business Books, Marketing Management Books

Buy the book directly from Amazon.

I Need a Killer Press Release - Now What??

If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ‘I Need a Killer Press Release–Now What???’ is filled with useful links and examples for online publicity. You will learn how to:

Book Details:

Paperback: 158 pages

Publisher: Happy About (September 8, 2009)

Language: English

Author: Janet Meiners Thaeler (Author), Jason Alba (Editor)

Category: Business Books, Public Relations Books

Buy the book directly from Amazon.

20
October

Selling - Building Partnerships - 8th Edition

Selling: Building Partnerships, 8E remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people.

The authors emphasize throughout the text the need for salespeople to be flexible–to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning.

This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Book Details:

Hardcover: 576 pages

Publisher: McGraw-Hill/Irwin; 8th Edition (November 17, 2010)

Language: English

Author: Stephen Castleberry and John Tanner

Category: Business Books, Sales Books

Buy the book directly from Amazon.

Planning and Managing Public Relations Campaigns

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management.

This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. With examples and case studies ranging from The Olympic Bid to manage the ongoing development of the a program in a structured way to benefit both the organization and its clients.

Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.

Book Details:

Paperback: 200 pages

Publisher: Kogan Page; Third Edition (July 28, 2010)

Language: English

Author: Anne Gregory

Category: Business Books, Public Relations Books

Buy the book directly from Amazon.

18
October

Principles of Economics – 10th Edition

2011. Written by macsalam No comments Posted in: Books, Management
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Principles of Microeconomics - 10th Edition

One of the most respected and widely taught textbooks on Economics by Professors Case, Fair and Oster.

Extensive coverage of policy issues and real world applications including:

Book Details:

Paperback: 503 pages

Publisher: Prentice Hall; 10th Edition (January 10, 2011)

Language: English

Author: Karl E. Case, Ray C Fair and Sharon C Oster

Category: Business Books, Economics Books

Buy the book directly from Amazon.

18
October

Principles of Macroeconomics - 10th Edition

This is one of the most respected and widely taught textbooks on macroeconomics.

Book Details:

Paperback: 471 pages

Publisher: Prentice Hall; 10th Edition (January 10, 2011)

Language: English

Author: Karl E. Case, Ray C Fair and Sharon C Oster

Category: Business Books, Macroeconomics Books

Buy the book directly from Amazon.

18
October

The Project Workout

A STEP-BY-STEP GUIDE TO THE ART OF PROJECT AND PROGRAM MANAGEMENT

The Project Workout shows you how to:

This book is supported by The Project Workout Live online resource (go to www.live.projectworkout.com)

Book Details:

Paperback: 560 pages

Publisher: FT Press; 4th Edition (February 25, 2010)

Language: English

Author: Robert Buttrick

Category: Business Books, Project Management Books

Buy the book directly from Amazon.

03
September

Working The Crowd - Social Media Marketing For Business

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales.

This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

Book Details:

Paperback: 178 pages

Publisher: British Informatics Society Ltd (November 14th, 2010)

Language: English

Author: Eileen Brown

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

03
September

YouTube For Business

2011. Written by macsalam No comments Posted in: Books, Marketing
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YouTube For Business

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Book Details:

Paperback: 368 pages

Publisher: Que; 2nd Edition (January 30th, 2011)

Language: English

Author: Michael Miller

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

03
September

2030 – Technology That Will Change The World

2011. Written by macsalam No comments Posted in: Books, Design, General
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2030 - Technology That Will Change The World

Imagine living in 1958, and knowing that the integrated circuit–the microchip–was about to be invented, and would revolutionize the world. Or imagine 1992, when the Internet was about to transform virtually every aspect of our lives. Incredibly, this book argues that we stand at such a moment right now–and not just in one field, but in many.

In 2030, authors Rutger van Santen, Djan Khoe, and Bram Vermeer interview over two dozen scientific and technological experts on themes of health, sustainability and communication, asking them to look forward to the year 2030 and comment on the kind of research that will play a necessary role. If we know what technology will be imperative in 2030, the authors reason, what can we do now to influence future breakthroughs?

Despite working in dissimilar fields, the experts called upon in the book – including Hans Blix (Head of the UN investigation in Iraq), Craig Venter (explorer of the human DNA), and Susan Greenfield (a leading world authority on the human brain), among many others – all emphasize the interconnectedness of our global networks in technology and communication, so tightly knit that the world’s major conflicts are never isolated incidents. A fresh understanding of the regularities underlying these complex systems is more important than ever.

Using bright, accessible language to discuss topics of universal interest and relevance, 2030 takes the position that we can, in fact, influence the course of history. It offers a new way of looking forward, a fresh perspective on sustainability, stability and crisis-prevention. For anyone interested in modern science, this book will showcase the technologies that will soon change the way we live.

Book Details:

Hardcover: 304 pages

Publisher: Oxford University Press, USA (September 16th, 2010)

Language: English

Author: Rutger van Santen, Djan Khoe and Bram Vermeer

Category: Business Books, Technology Books

Buy the book directly from Amazon.

03
September

The On-Demand Brand

2011. Written by macsalam No comments Posted in: Books, Marketing
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The On-Demand Brand

Featuring exclusive insights and inspiration from today’s top marketers as well as lessons from some of the world’s most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.

Book Details:

Hardcover: 282 pages

Publisher: AMACOM (April 28th, 2010)

Language: English

Author: Rick Mathieson

Category: Business Books, Branding Books

Buy the book directly from Amazon.

02
September

Logo Design Love

2011. Written by macsalam 2 comments Posted in: Books, Design
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Logo Design Love

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.

Readers will learn:

Book Details:

Paperback: 216 pages

Publisher: New Riders Press; 1 edition (December 30, 2009)

Language: English

Author: David Airey

Category: Business Books, Design Books

Buy the book directly from Amazon.