There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.

Readers will learn:

• Why one logo is more effective than another
• How to create their own iconic designs
• What sets some designers above the rest
• Best practices for working with clients
• 25 practical design tips for creating logos that last

Book Details:

Paperback: 216 pages

Publisher: New Riders Press; 1 edition (December 30, 2009)

Language: English

Author: David Airey

Category: Business Books, Design Books

Buy the book directly from Amazon.

2 Responses

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1. 

   Hany Ismail

   I have downloaded this book. Very interesting and inspiring.

   September 4, 2011 at 1:08 pm
2. 

   Mac Salam

   Habibi Ya Hany

   September 4, 2011 at 2:15 pm