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Essentials of Business Communication - 8E

This is one of the best books ever on business communication.

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students.

ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com).

Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Book Details:

Paperback: 444 pages

Publisher: South-Western College Pub; 8th Edition (January 13, 2009)

Language: English

Author: Mary Ellen Guffey

Category: Business Books, Business Communication Books

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25
October

The Third Screen

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Third Screen

Mobile is the ultimate social device. And if big and small brands don’t understand how to engage their customers there, they risk extinction. The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions.

In today’s mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace.

Book Details:

Hardcover: 256 pages

Publisher: Nicholas Brealey Publishing (May 16, 2011)

Language: English

Author: Chuck Martin

Category: Business Books, Mobile Marketing Books

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25
October

Principles Of Marketing - 14E

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.

Book Details:

Hardcover: 744 pages

Publisher: Prentice Hall; 14th Edition (February 6, 2011)

Language: English

Author: Philip Kotler and Gary Armstrong

Category: Business Books, Marketing Books

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20
October

101 Successful Interviewing Strategies

2011. Written by macsalam No comments Posted in: Books, HR
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101 Successful Interviewing Strategies

Now job seekers or any professional pursuing advancement can masterthe skills needed to prepare for and win interviews with Kramer’s 101 SUCCESSFUL INTERVIEWING STRATEGIES.

Written by an expert career coach and clinical psychologist, this unique book applies the latest research in learning strategies and social intelligence to equip job candidates for interviewing success. This book walks readers through the most important parts of preparing for and effectively managing an interview, including attitude, tactics, and follow-up actions.
From basic tips, such as testing the route to the interview to ensure timely arrival, to more advanced insights such as how to guide the interview into a conversation rather than an interrogation, job candidates will find invaluable insights that can make the difference in interviewing or job-promotion success.
This book’s specialized knowledge and scientifically proven strategies equip job seekers at any level with the skills to approach interviews with confidence, impress the interviewer, and win the job.

Book Details:

Paperback: 144 pages

Publisher: Course Technology PTR; 1st Edition (March 14, 2011)

Language: English

Author: Eric Kramer

Category: Business Books, Job Interview Books

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20
October

Marketing Management - 14E

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Book Details:

Hardcover: 816 pages

Publisher: Prentice Hall; 14th Edition (February 18, 2011)

Language: English

Author: Philip Kotler and Kevin Keller

Category: Business Books, Marketing Management Books

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I Need a Killer Press Release - Now What??

If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ‘I Need a Killer Press Release–Now What???’ is filled with useful links and examples for online publicity. You will learn how to:

Book Details:

Paperback: 158 pages

Publisher: Happy About (September 8, 2009)

Language: English

Author: Janet Meiners Thaeler (Author), Jason Alba (Editor)

Category: Business Books, Public Relations Books

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20
October

Selling - Building Partnerships - 8th Edition

Selling: Building Partnerships, 8E remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people.

The authors emphasize throughout the text the need for salespeople to be flexible–to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning.

This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Book Details:

Hardcover: 576 pages

Publisher: McGraw-Hill/Irwin; 8th Edition (November 17, 2010)

Language: English

Author: Stephen Castleberry and John Tanner

Category: Business Books, Sales Books

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Planning and Managing Public Relations Campaigns

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management.

This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. With examples and case studies ranging from The Olympic Bid to manage the ongoing development of the a program in a structured way to benefit both the organization and its clients.

Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.

Book Details:

Paperback: 200 pages

Publisher: Kogan Page; Third Edition (July 28, 2010)

Language: English

Author: Anne Gregory

Category: Business Books, Public Relations Books

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18
October

Principles of Economics – 10th Edition

2011. Written by macsalam No comments Posted in: Books, Management
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Principles of Microeconomics - 10th Edition

One of the most respected and widely taught textbooks on Economics by Professors Case, Fair and Oster.

Extensive coverage of policy issues and real world applications including:

Book Details:

Paperback: 503 pages

Publisher: Prentice Hall; 10th Edition (January 10, 2011)

Language: English

Author: Karl E. Case, Ray C Fair and Sharon C Oster

Category: Business Books, Economics Books

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18
October

Principles of Macroeconomics - 10th Edition

This is one of the most respected and widely taught textbooks on macroeconomics.

Book Details:

Paperback: 471 pages

Publisher: Prentice Hall; 10th Edition (January 10, 2011)

Language: English

Author: Karl E. Case, Ray C Fair and Sharon C Oster

Category: Business Books, Macroeconomics Books

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