Selling: Building Partnerships, 8E remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people.

The authors emphasize throughout the text the need for salespeople to be flexible–to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning.

This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Book Details:

Hardcover: 576 pages

Publisher: McGraw-Hill/Irwin; 8 Edition (November 17, 2010)

Language: English

Author: Stephen Castleberry and John Tanner

Category: Business Books, Sales Books

Buy the book directly from Amazon.

2 Responses

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1. 

   Jacky Nabil

   That’s a good sales book, I recommend it

   October 29, 2011 at 5:24 pm
2. 

   Hany Ismail

   This Book is excellent. I studied it in the sales course. I highly recommend it for beginners and professionals.

   December 6, 2011 at 6:43 am