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Tag: Marketing

International Marketing - 15E

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.

The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Book Details:

Hardcover: 742 pages

Publisher: McGraw-Hill/Irwin; 15th Edition (September 24, 2010)

Language: English

Author: Philip Cateora, Mary Gilly and John Graham

Category: Business Books, International Marketing Books

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25
October

The Third Screen

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Third Screen

Mobile is the ultimate social device. And if big and small brands don’t understand how to engage their customers there, they risk extinction. The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions.

In today’s mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace.

Book Details:

Hardcover: 256 pages

Publisher: Nicholas Brealey Publishing (May 16, 2011)

Language: English

Author: Chuck Martin

Category: Business Books, Mobile Marketing Books

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25
October

Principles Of Marketing - 14E

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.

Book Details:

Hardcover: 744 pages

Publisher: Prentice Hall; 14th Edition (February 6, 2011)

Language: English

Author: Philip Kotler and Gary Armstrong

Category: Business Books, Marketing Books

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20
October

Marketing Management - 14E

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Book Details:

Hardcover: 816 pages

Publisher: Prentice Hall; 14th Edition (February 18, 2011)

Language: English

Author: Philip Kotler and Kevin Keller

Category: Business Books, Marketing Management Books

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Strategic Marketing: Planning and Control

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.

A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice.

Book Details:

Paperback: 352 pages

Publisher: Butterworth-Heinemann; 3rd Edition (January 4th, 2008)

Language: English

Author: Graeme Drummond, John Ensor and Ruth Ashford

Category: Business Books, Strategic Marketing Books

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03
April

Blogging to Drive Business

2011. Written by macsalam No comments Posted in: Books, Marketing
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Blogging to Drive Business

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to:

• Launch a blog that truly represents the best of your business

• Create a comprehensive, long-term blogging strategy

• Staff your blogging initiative

• Integrate blogs with other offline and online marketing programs

• Use your blog to drive customers and prospects to the business

• Push up-to-the-minute information to customers via RSS

• Build a thriving online community—and learn from what it tells you

• Manage comments (and decide whether to have them)

• Utilize podcasts, vlogs, microblogging, and other new techniques

• Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

Book Details:

Paperback: 192 pages

Publisher: Que; 1st Edition (January 17, 2010)

Language: English

Author: Eric Butow and Rebecca Bollwitt

Category: Business Books, Blogging Books

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27
March

Experiential Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Experiential Marketing

Experiential Marketing looks at the experiential marketing era, which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences – two way communications between consumers and brands, communications which are designed to bring brand personalities to life.

This book demonstrates how experiential marketing fits in with the current marketing climate and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners and marketing students.

Book Details:

Hardcover: 272 pages

Publisher: Kogan Page (March 28, 2009)

Language: English

Author: Shaz Smilansky

Category: Business Books, Marketing Books

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06
March

Inspired Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Inspired Marketing

Customers today are jaded, bored, or simply not paying attention to most of the marketing messages they encounter. Overwhelmed by marketing noise, many don’t even notice promotional efforts for those products they truly do desire. So how do marketers clear out the clutter and connect with the customers who actually want what they have to offer? The answer is Inspired Marketing!

In Inspired Marketing!, maverick marketing gurus Joe Vitale and Craig Perrine present the amazing step-by-step model used by today’s very best marketers. For anyone who sells anything, this rainmaking sales technique lets you sell without resorting to hype, scare tactics, or any sort of manipulation. Finally, you can sell more and feel good about doing it.

The Inspired Marketing! method appeals to the heart, as well as the head. It’s based not on coercion or pressure, but on enthusiasm and honesty. If that sounds like wishful thinking, it’s not! Inside, you’ll find firsthand, expert insight from the world’s most inspired marketers—Amy Scott Grant, Armand Morin, Bill Hibbler, Cindy Cashman, David Riklan, David Garfinkel, Lisa Coltman, Mark Joyner, Mark Ryan, Michel Fortin and Silvie Fortin, Nathan Anderson, Pat O’Bryan, and Suzanne Burns.

Inspired Marketing! connects the everyday act of buying and selling with deeper, more meaningful forces. In a synthetic, manipulative consumer culture, it’s a breath of fresh air. So throw your conventional ideas about marketing out the window and let Inspired Marketing! take you to new levels of success based on authenticity, enthusiasm, and heart.

Book Details:

Hardcover: 224 pages

Publisher: Wiley (March 21, 2008)

Language: English

Author: Joe Vitale and Craig Perrine

Category: Business Books, Marketing Books

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06
March

Positioning for Professionals

How Professional Knowledge Firms Can Differentiate Their Way to Success

In the last twenty years, no marketing concept has captured the collective business imagination more than “branding.” While many professional service firms are in the business of helping their clients build a stronger brand, they seldom pay the same kind of attention to developing their own brand. As Positioning for Professionals reveals, it’s all about differentiation. Filled with proven insights and valuable differentiation strategies, this visionary book takes a step back to examine how your professional firm can make the transition from being a “recognized name” to becoming a highly focused brand—and why a stronger brand means stronger profits.

Marketing and advertising thought leader Tim Williams reveals how developing a well-defined positioning strategy can help your firm earn a more powerful reputation in the marketplace. Take a look inside for world-class guidance on:

Destined to become the desktop brand development and business strategy companion you will turn to again and again, Positioning for Professionals offers you powerful, insightful ideas for positioning your firm for maximum market success.

Book Details:

Hardcover: 188 pages

Publisher: Wiley (August 9, 2010)

Language: English

Author: Tim Williams

Category: Business Books, Marketing Books

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06
March

Convergence Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Convergence Marketing

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy.

Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Book Details:

Hardcover: 208 pages

Publisher: Wiley (February 3, 2009)

Language: English

Author: Richard Rosen

Category: Business Books, Marketing Books

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06
March

The Fundamentals of Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Fundamentals of Marketing

The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands.

Edward Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising.

The Fundamentals of Marketing is an accessible introduction to the theory and practice of marketing; packed with contemporary examples and case studies to help students understand the theories in a real-world context.

Book Details:

Paperback: 176 pages

Publisher: AVA Publishing (December 10, 2009)

Language: English

Author: Edward Russell

Category: Business Books, Marketing Books

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27
February

Slideology

2011. Written by macsalam No comments Posted in: Books, Marketing
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Slideology

No matter where you are on the organizational ladder, the odds are high that you’ve delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore’s Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world’s leading brands. With slide:ology you’ll learn to:

Book Details:

Paperback: 296 pages

Publisher: O’Reilly Media; 1st Edition (August 12, 2008)

Language: English

Author: Nancy Duarte

Category: Business Books, Presentation Books

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27
February

International Marketing Management

2011. Written by macsalam No comments Posted in: Books, Marketing
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International Marketing Management

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

A key feature of this book is a highly developed Management Game at the end of each chapter which makes the book interactive and provides hands-on corporate experience to students. International Marketing is closely associated with the business environment of the host country, its cultural ethos, economic development, political system, and competitive environment. Companies need to analyze these factors before planning international forays.

The book contains profiles of selected countries that enable students to understand their business environment, business behavior, and the best methods of doing business there.

Book Details:

Paperback: 596 pages

Publisher: Sage Publications Pvt. Ltd; illustrated edition (May 1, 2008)

Language: English

Author: U. C. Mathur

Category: Business Books, Marketing Books

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27
February

The Nonprofit Marketing Guide

2011. Written by macsalam No comments Posted in: Books, Marketing
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The Nonprofit Marketing Guide

The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.

Book Details:

Paperback: 256 pages

Publisher: Jossey-Bass; 1st Edition (June 8, 2010)

Language: English

Author: Kivi Leroux Miller and Katya Andresen

Category: Business Books, Marketing Books

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Marketing Metrics - The Definitive Guide to Measuring Marketing Performance

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning–and optimize every marketing decision you make.

Book Details:

Hardcover: 432 pages

Publisher: Pearson Prentice Hall; 2 edition (February 13, 2010)

Language: English

Editor: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein

Category: Business Books, Marketing Books

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19
February

Voice-of-the-Customer Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Voice-of-the-Customer Marketing

In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales.

The book’s numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to “manage” customers rather than continually engaging them.

This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.

Book Details:

Hardcover: 272 pages

Publisher: McGraw-Hill; 1 edition (September 27, 2010)

Language: English

Editor: Ernan Roman

Category: Business Books, Marketing Books

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07
February

Marketing Demystified - A Self-Teaching Guide

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn’t so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

Book Details:

Paperback: 400 pages

Publisher: McGraw-Hill; 1st edition (July 26, 2010)

Language: English

Author: Donna Anselmo

Category: Business Books, Marketing Books

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07
February

Real-Time Marketing for Business Growth

Real-Time Marketing for Business Growth is your hands-on guide for creating continuous, profitable growth!

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

• Accurately predict the ROI of marketing and sales to improve results.

• Integrate marketing best practices with new social media breakthroughs.

• Improve customer experience and customer lifetime value.

• Refine your brand and positioning to create a competitive advantage.

• Update strategy in real time to respond to changing market conditions.

• Create a culture that thrives on accountability, execution, and winning.

Book Details:

Paperback: 408 pages

Publisher: FT Press; 1 edition (April 4, 2010)

Language: English

Author: Monique Reece

Category: Business Books, Marketing Books

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90 Days to Success - Marketing and Advertising Your Small Business

Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL Business is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. With this book and some common sense, you’ll be able to make marketing decisions that can help your business weather the tough times and grow to new heights.

Book Details:

Paperback: 288 pages

Publisher: Course Technology PTR; 1 edition (November 18, 2010)

Language: English

Author: Mark Hoxie

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03
February

Bottled and Sold

2011. Written by macsalam No comments Posted in: Books, Marketing
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Bottled and Sold

Tap water is safe almost everywhere in the U.S. So why does someone buy a bottle of water every second of every day? And where do the thousands of plastic bottles discarded daily end up? Gleick, recipient of a MacArthur fellowship and president of the Pacific Institute for Studies in Development, Environment, and Security, argues passionately for a new era in water management. Public access to drinking water would be easy, and selling bottled water… difficult, he writes, and government regulatory agencies should protect water from contamination and the public from misleading marketing and blatant hucksterism.

Bottled water companies should be forced to include the true environmental costs of the production and disposal of plastic bottles in the price of bottled water, leaving it as an expensive option that most people will avoid With the gusto of a born raconteur and the passion of a believer, Gleick makes a sound case for improving the developing world’s access to and the developed world’s attitude toward safe, piped drinking water purified by the natural hydrologic cycle.

Book Details:

Hardcover: 232 pages

Publisher: Island Press; 1 edition (April 20, 2010)

Language: English

Author: Peter H. Gleick

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24
January

Careers in Marketing

2011. Written by macsalam No comments Posted in: Books, HR, Marketing
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Careers in Marketing

A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the opportunities within and beyond the consumer products industry; what it takes to succeed; typical career paths; and how to navigate the recruiting process like a seasoned professional.

Book Details:

Paperback: 86 pages

Publisher: Wetfeet.Com (January 2008)

Language: English

Author: Wetfeet.com

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15
January

Marketing in the Moment

2011. Written by macsalam 1 comment Posted in: Books, Marketing
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Marketing in the Moment

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

Book Details:

Hardcover: 256 pages

Publisher: FT Press; 1 edition (June 20, 2010)

Language: English

Author: Michael Scott Tasner

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15
January

Assessing the Marketing Environment

2011. Written by macsalam No comments Posted in: Books, Marketing
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Assessing the Marketing Environment

This is the only coursebook endorsed by The Chartered Institute of Marketing (CIM). Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

Book Details:

Paperback: 232 pages

Publisher: Butterworth-Heinemann; 2 edition (August 9, 2010)

Language: English

Author: Diana Luck

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15
January

100 Great Marketing Ideas

2011. Written by macsalam 1 comment Posted in: Books, Marketing
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100 Marketing Ideas

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies.

Book Details:

Paperback: 208 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Jim Blythe

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Marketing Accountability

Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals.  Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.  Dozens of charts and tables illustrate the concepts in two-color print.

Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

Book Details:

Hardcover: 304 pages

Publisher: Kogan Page (July 28, 2009)

Language: English

Author: Malcolm McDonald and Peter Mouncey

Buy the book directly from Amazon.