The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Paperback: 336 pages
Publisher: For Dummies; 2 edition (January 3, 2007)
Editor: Gary Dahl
Category: Business Books, Advertising Books
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
For over 100 years, Dentsu has spearheaded marketing innovation around the world. In The Dentsu Way, two of the company’s highest-level executives reveal the organization’s groundbreaking strategy for meeting the challenges of today’s fragmented media landscape, populated by consumers who are increasingly selective about where, when, and how they retrieve information.
Today, Dentsu is employing a new model to promote a fresh way of thinking about marketing and remove the guesswork from the decision-making processes. That model is called Cross Switch.
The Dentsu Way provides a comprehensive description of Cross Switch and explains how you can use it to create “scenarios” to move targets and capture their hearts through appropriately calculated Contact Points.
Hardcover: 320 pages
Publisher: McGraw-Hill; 1 edition (November 22, 2010)
Author: Kotaro Sugiyama and Tim Andree
Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL Business is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. With this book and some common sense, you’ll be able to make marketing decisions that can help your business weather the tough times and grow to new heights.
Paperback: 288 pages
Publisher: Course Technology PTR; 1 edition (November 18, 2010)
Author: Mark Hoxie
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.
Paperback: 328 pages
Publisher: Butterworth-Heinemann (May 9, 2008)
Author: Larry Percy
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Execuitve Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account director: Joseph Baide
Executive account : Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: ”Young at heart” by Frank Sinatra
Advertiser´s supervisor : Mark Stanley/Rossana Schach