If You Understand Brain Basics, You’ll Sell More
As much as 95% of our decisions are made by the subconscious mind. As a result, the world’s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers’ lives. The Buying Brain gives you the key to
• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty
Hardcover: 252 pages
Publisher: Wiley (August 9, 2010)
Author: A.K. Pradeep
Put your brain through its paces and achieve first-rate mental agility
The brain is your body’s most important muscle and, with regular exercise, you can improve its performance and strengthen it against age-related deterioration. This guide offers everything you need to know to keep your brain and memory in tip-top shape, whether it’s by choosing the right foods or playing the piano. From puzzles and exercises to the best day-to-day habits and long-term mental fitness techniques, this book enables you to boost your mental agility and reduce memory loss. So shake off those cobwebs and get your brain fighting-fit in no time!
Paperback: 276 pages
Publisher: For Dummies; 1 edition (February 8, 2011)
Author: Tracy Packiam Alloway
Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work.
The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don’t sleep to give our brain a rest—studies show our neurons firing furiously away while the rest of the body is catching a few z’s. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers.
Paperback: 301 pages
Publisher: Pear Press; Reprint edition (March 10, 2009)
Author: John Medina