Register / Log in

Tag: Branding

03
September

The On-Demand Brand

2011. Written by macsalam No comments Posted in: Books, Marketing
Tagged with ,

The On-Demand Brand

Featuring exclusive insights and inspiration from today’s top marketers as well as lessons from some of the world’s most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention! before the audience hits the snooze button.

Book Details:

Hardcover: 282 pages

Publisher: AMACOM (April 28th, 2010)

Language: English

Author: Rick Mathieson

Category: Business Books, Branding Books

Buy the book directly from Amazon.

06
August

Branding Yourself

2011. Written by macsalam No comments Posted in: Books, HR, Marketing
Tagged with ,

Branding Yourself

Use Social Media to Build a Great Personal Brand–and a Great Career!

Discover how to:

• Build an authentic storyline and online identity that gets you the right opportunities

• Choose the best social media tools for your personal goals

• Blog your story boldly and effectively

• Promote your events, accomplishments, victories…and even defeats and lessons learned

• Integrate online and offline networking to get more from both

• Reach people with hiring authority and budgets on LinkedIn

• Use Twitter to share the ideas and passions that make you uniquely valuable

• Launch an online branding program that really gets noticed

• Avoid “killer” social networking mistakes

• Leverage your online “expert” status to become a published author or public speaker

• Measure the success of your social media branding

• Get new projects or jobs through your online friends and followers

Book Details:

Paperback: 304 pages

Publisher: Que; 1st Edition (December 27, 2010)

Language: English

Author: Erik Deckers and Kyle Lacy

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

06
March

Positioning for Professionals

How Professional Knowledge Firms Can Differentiate Their Way to Success

In the last twenty years, no marketing concept has captured the collective business imagination more than “branding.” While many professional service firms are in the business of helping their clients build a stronger brand, they seldom pay the same kind of attention to developing their own brand. As Positioning for Professionals reveals, it’s all about differentiation. Filled with proven insights and valuable differentiation strategies, this visionary book takes a step back to examine how your professional firm can make the transition from being a “recognized name” to becoming a highly focused brand—and why a stronger brand means stronger profits.

Marketing and advertising thought leader Tim Williams reveals how developing a well-defined positioning strategy can help your firm earn a more powerful reputation in the marketplace. Take a look inside for world-class guidance on:

Destined to become the desktop brand development and business strategy companion you will turn to again and again, Positioning for Professionals offers you powerful, insightful ideas for positioning your firm for maximum market success.

Book Details:

Hardcover: 188 pages

Publisher: Wiley (August 9, 2010)

Language: English

Author: Tim Williams

Category: Business Books, Marketing Books

Buy the book directly from Amazon.

24
February

Brandraising

2011. Written by macsalam No comments Posted in: Books, Marketing
Tagged with ,

Brandraising

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.

The book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Book Details:

Hardcover: 208 pages

Publisher: Jossey-Bass; Har/Psc edition (December 21, 2009)

Language: English

Author: Sarah Durham

Category: Business Books, Branding Books

Buy the book directly from Amazon.

12
February

The Vibe - It's What Every Brand Needs

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it’s brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you’re a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Book Details:

Paperback: 168 pages

Publisher: Wrightbooks (April 27, 2010)

Language: English

Author: Gary Bertwistle

Category: Business Books, Branding Books

Buy the book directly from Amazon.

07
February

Understanding Brands

2011. Written by macsalam No comments Posted in: Books, Marketing
Tagged with ,

Understanding Brands

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don’t know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.

Book Details:

Paperback: 139 pages

Publisher: Kogan Page (May 28, 2006)

Language: English

Author: Peter Cheverton

Category: Business Books, Marketing Books, Branding Books

Buy the book directly from Amazon.

03
February

Bottled and Sold

2011. Written by macsalam No comments Posted in: Books, Marketing
Tagged with ,

Bottled and Sold

Tap water is safe almost everywhere in the U.S. So why does someone buy a bottle of water every second of every day? And where do the thousands of plastic bottles discarded daily end up? Gleick, recipient of a MacArthur fellowship and president of the Pacific Institute for Studies in Development, Environment, and Security, argues passionately for a new era in water management. Public access to drinking water would be easy, and selling bottled water… difficult, he writes, and government regulatory agencies should protect water from contamination and the public from misleading marketing and blatant hucksterism.

Bottled water companies should be forced to include the true environmental costs of the production and disposal of plastic bottles in the price of bottled water, leaving it as an expensive option that most people will avoid With the gusto of a born raconteur and the passion of a believer, Gleick makes a sound case for improving the developing world’s access to and the developed world’s attitude toward safe, piped drinking water purified by the natural hydrologic cycle.

Book Details:

Hardcover: 232 pages

Publisher: Island Press; 1 edition (April 20, 2010)

Language: English

Author: Peter H. Gleick

Buy the book directly from Amazon.

24
January

Six Rules for Brand Revitalization

2011. Written by macsalam No comments Posted in: Books, Marketing
Tagged with ,

Six Rules for Brand Revitalization

At the turn of the millennium, McDonald’s faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald’s during those years)—with others—resuscitated the brand. Though the authors offer a few rushed suggestions for executives trying to recover their failing brands, or to avert the crisis in the first place, the book is essentially a hosanna to Light’s corporate messianic abilities. The titular six rules—refocus the organization, restore brand relevance, reinvent the brand experience, reinforce a results culture, rebuild brand trust and realize global alignment—are addressed, but sketchily, and without much direction for how they can be applied to companies that are not lucky enough to be the world’s most successful fast-food chain. Though the book offers small nuggets of useful advice, it suffers from its self-congratulatory tone, anecdotal filler and dry writing.

Book Details:

Hardcover: 240 pages

Publisher: Pearson Prentice Hall; 1 edition (February 19, 2009)

Language: English

Author: Larry Light and Joan Kiddon

Buy the book directly from Amazon.

22
January

Buy Me

2011. Written by macsalam No comments Posted in: Books, Marketing
Tagged with ,

Buy Me

8 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

Book Details:

Hardcover: 224 pages

Publisher: McGraw-Hill; 1 edition (December 11, 2009)

Language: English

Author: Marshal Cohen

Buy the book directly from Amazon.

Strategic Integrated Marketing Communications

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.

Book Details:

Paperback: 328 pages

Publisher: Butterworth-Heinemann (May 9, 2008)

Language: English

Author: Larry Percy

Buy the book directly from Amazon.

21
January

Brand Rewired

2011. Written by macsalam No comments Posted in: Books, Marketing
Tagged with ,

Brand Rewired

Discover how the world’s leading companies have added value to their company by rewiring the brand creation process.

Brand Rewired showcases the world’s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

Book Details:

Hardcover: 224 pages

Publisher: Wiley (July 6, 2010)

Language: English

Author: Anne H. Chasser and Jennifer C. Wolfe

Buy the book directly from Amazon.

Brand Society

Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them.

That’s the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Book Details:

Paperback: 328 pages

Publisher: Cambridge University Press; 1 edition (February 26, 2010)

Language: English

Author: Martin Kornberger

Buy the book directly from Amazon.

15
January

Ingredient Branding

2011. Written by macsalam No comments Posted in: Books, Marketing
Tagged with , ,

Ingredient Branding

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

Book Details:

Hardcover: 393 pages

Publisher: Springer; 1st Edition. edition (July 21, 2010)

Language: English

Author: Philip Kotler and Waldemar Pfoertsch

Buy the book directly from Amazon.

11
January

04
October

I start with Brand Failures!

2009. Written by macsalam 2 comments Posted in: Books, Marketing
Tagged with ,

Brand Failures

Brand Failures

brand FAILURES: The Truth about the 100 Biggest Branding Mistakes of All Time.

Book Details:

Paperback: 260 pages
Publisher: Kogan Page (October 28, 2005)
Language: English
Author: Matt Haig

Well, this is one of my favorite books. (I keep the hardcopy in my car!)

Let all branding courses start with this book.

Matt Haig lists the biggest 100 branding mistakes of all time. 100 real business failures in a nice story-telling style; you’ll like it.

If you need a softcopy of this book only for review purposes, comment on this post and I will email you a publicly distributed download link.

Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book. — Journal of Consumer Marketing