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Tag: Business English

Essentials of Business Communication - 8E

This is one of the best books ever on business communication.

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students.

ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com).

Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Book Details:

Paperback: 444 pages

Publisher: South-Western College Pub; 8th Edition (January 13, 2009)

Language: English

Author: Mary Ellen Guffey

Category: Business Books, Business Communication Books

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23
January

Punctuation At Work

2011. Written by macsalam No comments Posted in: Books, General, Marketing
Tagged with ,

Punctuation at Work

In the workplace, good punctuation is much more than a matter of correctness. It’s a matter of efficiency. Professionals who aren’t sure how to punctuate take more time than necessary to write, as they fret about the many inconsistent and contradictory rules they’ve picked up over the years. Good punctuation is also a matter of courtesy: In workplace writing, a sentence should yield its meaning instantly, but when punctuation is haphazard, readers need to work to understand – or guess at – the writer’s intent. Weak punctuation results in time-wasting confusion, questions about professionalism, and some times even serious and costly miscommunication.

Without using the jargon of grammar — and providing 18 common sense principles to live by — Punctuation at Work shows busy professionals exactly how the marks can be used to make meaning clear and emphasize ideas. All the marks are covered, with hundreds of examples taken from today’s workplace. From hyphens and semicolons to brackets and quotation marks…all the way to ellipses (and the eternal struggle between “that” and “which”), this book explains the many ways punctuation makes things plain.

Book Details:

Paperback: 208 pages

Publisher: AMACOM (February 17, 2010)

Language: English

Author: Richard Lauchman

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Perfect Phrases for High-Performing Sales Professionals

The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:

Lead Generation

Sales Calls

Customer Service

Book Details:

Paperback: 736 pages

Publisher: McGraw-Hill; 1 edition (September 11, 2009)

Language: English

Author: Robert Bacal and William Brooks

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The AMA Handbook of Business Writing

This extremely helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals; Business plans; Presentations; Press releases; Memos; Email Newsletters; Collection letters; and, Sales materials.

Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors’ step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more.

Book Details:

Hardcover: 637 pages

Publisher: AMACOM (August 4, 2010)

Language: English

Author: Kevin Wilson and Jennifer Wauson

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24
December

100 Great Copywriting Ideas

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers?

Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Book Details:

Paperback: 224 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Andy Maslen

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