Tag: Business Writing

Book Details:

Hardcover: 220 pages

Publisher: Arena (March 28, 2011)

Language: English

Author: David Cleden

Category: Business Books, Project Management Books

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This is one of the best books ever on business communication.

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students.

ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com).

Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Book Details:

Paperback: 444 pages

Publisher: South-Western College Pub; 8th Edition (January 13, 2009)

Language: English

Author: Mary Ellen Guffey

Category: Business Books, Business Communication Books

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Communications is the key to sucess in any business. Whether you are trying to sell a product, answer a query or complaint from a customer or convince your colleagues to follow a certain course of action, good communcation often means the difference between sucess and failure.

This book is written for everyone who wants to master the skill of good communication in business – from business people and government officals to business students and English lauguage learners. It is:

- A self-help guide for people in business or at work who want to improve their communication skills

- A resource for business students at tertiary level, especially students of the new business vocational diploma -

A guide to resource for students in other countries who may wish, or need, to learn business English as part of their general business course.

The aim of this book is to give a good grounding in writing and speaking English in business situations.

Book Details:

Paperback: 163 pages

Publisher: How to Books; 5th Edition (November 15, 2009)

Language: English

Author: Michael Bennie

Category: Business Books, Business Communications Books

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Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies.

Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers.

This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Book Details:

Paperback: 208 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Jim Blythe

Category: Business Books, Public Relations Books

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Writing effective business English is about creating clear, concise messages and avoiding verbosity; but the fewer words there are, the more important it is to get them right.

This volume in the “Better Business English” series focuses on presentations, reports, note-taking, PR writing, technical writing, and writing for the web.  Make an Impact with Your Written English helps non-native speakers write business English in a confident and competent voice.

Book Details:

Paperback: 160 pages

Publisher: Kogan Page (October 28, 2009)

Language: English

Editor: Fiona Talbot

Category: Business Books, Business Writing Books

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Sales and marketing is a fast-paced environment, and there is never enough time to write good letters–letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch.

Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now.

Book Details:

Paperback: 288 pages

Publisher: Career Press (August 2007)

Language: English

Editor: George Sheldon

Category: Business Books, Sales Books

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Good presentation skills are key to a successful career in academia. This book is the first guide to giving presentations at international conferences specifically written for researchers of all disciplines whose first language is not English.

With easy-to-follow rules and tips, and with examples taken from real presentations, you will learn how to:

• avoid errors in English by using short easy-to-say sentences
• improve your English pronunciation and intonation
• gain confidence, and overcome nerves and embarrassment
• plan, prepare and practice a well-organized, interesting presentation
• highlight the essential points you want your audience to remember
• deal with questions from the audience
• decide what to say at each stage of the presentation
• use standard phrases
• attract and retain audience attention

Book Details:

Paperback: 180 pages

Publisher: Springer; 1st Edition. edition (August 18, 2010)

Language: English

Author: Adrian Wallwork

Category: Business Books, Business Writing Books

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When it comes to sales presentations, every word counts—but who has the time to craft perfect presentations all the time?

You do—when you have Perfect Phrases for Sales Presentations. This go-to guide is exactly what you need to streamline this critical process. With hundreds of ready-to-use, time-saving phrases for delivering a winning sales presentation, this concise guide provides the ideal language for:

• Making a great fi rst impression
• Finding and cultivating prospective clients
• Grabbing and holding your customer’s attention
• Establishing your product’s value
• Getting commitment—and closing the deal

Book Details:

Paperback: 208 pages

Publisher: McGraw-Hill; 1 edition (November 11, 2009)

Language: English

Author: Linda Eve Diamond

Category: Business Books, Sales Books, Business Writing Books

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Your new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.

Perfect Phrases for Presenting Business Strategies provides the language you need to:

• Grab your audience’s attention in the first few seconds
• Summarize your strategy in two sentences
• Prove that your plan is a plan for growth
• Explain the costs and resources involved
• Detail the profits your company will make

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1 edition (November 23, 2009)

Language: English

Author: Don Debelak

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In the workplace, good punctuation is much more than a matter of correctness. It’s a matter of efficiency. Professionals who aren’t sure how to punctuate take more time than necessary to write, as they fret about the many inconsistent and contradictory rules they’ve picked up over the years. Good punctuation is also a matter of courtesy: In workplace writing, a sentence should yield its meaning instantly, but when punctuation is haphazard, readers need to work to understand – or guess at – the writer’s intent. Weak punctuation results in time-wasting confusion, questions about professionalism, and some times even serious and costly miscommunication.

Without using the jargon of grammar — and providing 18 common sense principles to live by — Punctuation at Work shows busy professionals exactly how the marks can be used to make meaning clear and emphasize ideas. All the marks are covered, with hundreds of examples taken from today’s workplace. From hyphens and semicolons to brackets and quotation marks…all the way to ellipses (and the eternal struggle between “that” and “which”), this book explains the many ways punctuation makes things plain.

Book Details:

Paperback: 208 pages

Publisher: AMACOM (February 17, 2010)

Language: English

Author: Richard Lauchman

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The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:

Lead Generation

• Turn cold calls into profitable relationships
• Expand your customer base
• Write engaging letters and e-mails

Sales Calls

• Get access to decision makers
• Present your product in compelling language
• Resist objections and stalling tactics

Customer Service

• Develop a rapport with every client
• Handle the most difficult of customers
• Close every conversation on a positive note

Book Details:

Paperback: 736 pages

Publisher: McGraw-Hill; 1 edition (September 11, 2009)

Language: English

Author: Robert Bacal and William Brooks

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This extremely helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals; Business plans; Presentations; Press releases; Memos; Email Newsletters; Collection letters; and, Sales materials.

Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors’ step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more.

Book Details:

Hardcover: 637 pages

Publisher: AMACOM (August 4, 2010)

Language: English

Author: Kevin Wilson and Jennifer Wauson

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Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers?

Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Book Details:

Paperback: 224 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Andy Maslen

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