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Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.

Book Details:

Hardcover: 744 pages

Publisher: Prentice Hall; 14th Edition (February 6, 2011)

Language: English

Author: Philip Kotler and Gary Armstrong

Category: Business Books, Marketing Books

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Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales.

This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

Book Details:

Paperback: 178 pages

Publisher: British Informatics Society Ltd (November 14th, 2010)

Language: English

Author: Eileen Brown

Category: Business Books, Social Media Books

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YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Book Details:

Paperback: 368 pages

Publisher: Que; 2nd Edition (January 30th, 2011)

Language: English

Author: Michael Miller

Category: Business Books, Social Media Books

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From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

• E-mail
• Online searches
• Internet advertising
• Webinars
• Videos
• Social networking

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1st Edition (April 16, 2010)

Language: English

Author: Duane Forrester

Category: Business Books, Search Engine Optimization Books

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Online research can be exciting and enlightening, or totally frustrating. This book, Online Surveys for Dummies, takes “frustrating” out of the equation! You’ll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.

Book Details:

Paperback: 360 pages

Publisher: For Dummies (June 15, 2010)

Language: English

Editor: Vivek Bhaskaran and Jennifer LeClaire

Category: Business Books, Marketing Books

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Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

• Working with social networking sites
• Creating mindmaps
• Selling your story in a compelling way
• Choosing the right tactics
• Choosing the right tools
• Evaluating customer actions
• And much more

Book Details:

Paperback: 304 pages

Publisher: Sourcebooks, Inc.; 1st Edition (May 1, 2008)

Language: English

Author: Stephanie Diamond

Category: Business Books, Web Marketing Books

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How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision — without driving them away through data overload or tedious navigation. You’ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation.

Book Details:

Paperback: 272 pages

Publisher: O’Reilly Media; 1 edition (November 4, 2010)

Language: English

Author: Khalid Saleh and Ayat Shukairy

Category: Business Books, Search Engine Optimization Books

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Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Book Details:

Hardcover: 400 pages

Publisher: Wiley (March 8, 2010)

Language: English

Author: Brian Solis

Category: Business Books, Social Media Books

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Craft and Implement a Winning Twitter Marketing Strategy.

Twitter Marketing An Hour A Day is a Step-by-Step Guide.

Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning Twitter strategy from start to finish.

Book Details:

Paperback: 504 pages

Publisher: Sybex (January 12, 2010)

Language: English

Author: Hollis Thomases

Category: Business Books, Social Media Books

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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether you’re new to Google Analytics or have been using it for years.

Book Details:

Paperback: 224 pages

Publisher: O’Reilly Media; 1 edition (August 27, 2010)

Language: English

Author: Justin Cutroni

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This new book answers many of the most important questions people are asking about social media:

·        Can I make money with social media?

·        How do the Fortune 500 use social media?

·        What are the classic mistakes to avoid when launching a social media campaign?

·        How should I set-up, launch and run my social media campaign?

·        What are the top 50 social media platforms and how can they be used to get new customers?

·        Why did my first social media campaign fail?

·        How do I integrate my social media campaign into my traditional marketing campaign?

·        What are the Seven Deadly Sins of social media measurement?

·        What should I know about mobile media, augmented reality and widgets?

·        What should I do to ensure I get a positive ROI from my efforts?

·        What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter?

·        What are the 59 specific steps I should take to ensure my social media campaign is a success?

Book Details:

Hardcover: 304 pages

Publisher: FT Press; 1 edition (September 30, 2010)

Language: English

Author: Jamie Turner and Reshma Shah

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The up-to-date, “A-to-Z” bible for everything related to web, online, mobile, and social marketing – from planning through metrics!

• Entirely original content – not a compilation of previously published material
• Covers SEO, pay-per-click, mobile marketing, social media, “PR 2.0″, analytics, email, blog marketing, multimedia, and much more
• Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy – and measure the results

Book Details:

Paperback: 640 pages

Publisher: Que; 1 edition (November 8, 2010)

Language: English

Author: Michael Miller

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A Practical, Start-to-Finish Blueprint for Internet-Based B2B Marketing in Emerging Markets.

• Discover ebocube: the low-risk, high-reward business model for reaching and penetrating fast-growing B2B markets
• Integrate planning, strategy, metrics, branding,online/offline media, distribution, budgeting, marketing operations, and more
• Learn from the experiences of Cisco and other global leaders

Book Details:

Hardcover: 304 pages

Publisher: FT Press; 1 edition (October 14, 2010)

Language: English

Author: Lara Fawzy and Lucas Dworski

Buy the book directly from Amazon.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

• Successful pay-per-click campaigns are a key component of online marketing
• This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
• Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
• Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
• Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google’s content network
• Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Book Details:

Paperback: 432 pages

Publisher: Sybex; Original edition (August 2, 2010)

Language: English

Author: David Szetela and Joseph Kerschbaum

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Maximize your online marketing

• Define a successful, ROI-focused online strategy
• Leverage the tools, vendors, and team structure that work best for your business
• Install and configure Google Analytics, or learn to tell your Webmaster what you need
• Understand analysis concepts, features, and reports
• Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
• Learn to successfully engage users through blogs, social media, and e-mail
• Learn which metrics matter and how to measure the success of SEO, display ads, and other tools

Book Details:

Paperback: 456 pages

Publisher: Wiley (May 10, 2010)

Language: English

Author: Sebastian Tonkin, Caleb Whitmore and Justin Cutroni

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Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.

Book Details:

Paperback: 312 pages

Publisher: Sybex; Original edition (May 3, 2010)

Language: English

Author: Chris Treadaway and Mari Smith

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In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.

Book Details:

Paperback: 216 pages

Publisher: Que; 2 edition (May 15, 2010)

Language: English

Author: Justin Levy

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How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

Book Details:

Paperback: 496 pages

Publisher: O’Reilly Media; 1 edition (November 13, 2009)

Language: English

Author: John I Jerkovic

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n addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.

Book Details:

Paperback: 312 pages

Publisher: For Dummies; Pap/Psc edition (November 16, 2009)

Language: English

Author: Kyle Lacy

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This book:

1. Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web

2. Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption

3. Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration.

Book Details:

Paperback: 408 pages

Publisher: Sybex (October 12, 2010)

Language: English

Author: Dave Evans

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In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

You’ll see how:

• Apple is Googling its customers to remain relevant to their passion points
• GE is Googling its marketing plans by selling altruism
• Threadless is Googling its products by tapping the wisdom of crowds
• Barack Obama Googled his way to the top of the political ladder

Book Details:

Hardcover: 341 pages

Publisher: McGraw-Hill; 1 edition (August 5, 2010)

Language: English

Author: Aaron Goldman

Buy the book directly from Amazon.

Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client.

Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results things like business goals, creating appealing marketing messages and designing human-usable web sites.

Book Details:

Paperback: 384 pages

Publisher: Sybex; 2 edition (April 14, 2008)

Language: English

Author: Jennifer Grappone and Gradiva Couzin

Buy the book directly from Amazon.

Interesting data about the 1000 most popular presentations on Slideshare.com this year. If you like PowerPoint or Keynote and want to dig deeper into what makes a presentation so good that people want to share it, check out the most popular presentations of 2010.

Eighty-two slide Social Media for Business came in first, followed by Steal This Presentation, which is appropriately a presentation about how to give presentations. Here’s the complete report:

(For optimum view, click menu in the bottom left corner of the presentation viewer below and choose View Fullscreen):

This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

• Written by search engine guru Vanessa Fox, formerly Google’s search engine strategy spokesperson and creator of Google Webmaster Central
• Explains from a businessperson’s perspective how to develop a successful search engine strategy
• Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
• Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Book Details:

Hardcover: 256 pages

Publisher: Wiley (May 3, 2010)

Language: English

Author: Vanessa Fox

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While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

• Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
• How to leverage the time and effort you invest in social media
• How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Book Details:

Hardcover: 272 pages

Publisher: Wiley (April 5, 2010)

Language: English

Author: Jim Sterne

Buy the book directly from Amazon.

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