Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships.
With discussions ranging from the nature of friendship and its relationship to “friending,” to the (debatable) efficacy of “online activism,” this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter and Web 2.0 along the way, this fun, thought-provoking book is a serious and significant contribution for anyone working with social media, whether in academia, journalism, public relations, activism, or business.
Exploring far-reaching questions — Can our interactions on Facebook help us care about each other more? Does Facebook signal the death of privacy, or (perhaps worse yet) the death of our desire for privacy? — Facebook and Philosophy is vital reading for anyone involved in social networks today.
Paperback: 288 pages
Publisher: Open Court (October 1, 2010)
Author: D. E. Wittkower
Category: Business Books, Social Media Books
Digitalsurgeons had a close look at the demographics of Facebook and Twitter in 2010 and came up with this insightful infograph.
I quote them here: “One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.”
Mezrich forsakes the technical and business aspects surrounding the creation of Facebook and instead opts for juicier stories of “hot girls,” all-night celebrity parties, and sex. Much to the chagrin of critics, even these lurid details were not enough to entertain them. They also criticized the author’s forays into fiction: it’s no secret that Mezrich plays fast and loose with the truth — he says as much in an author’s note — but reviewers complained that his plot embellishments were laughable.
Mezrich’s inability to obtain an interview with Zuckerberg and his reliance on Zuckerberg’s bitter ex-business partners for information necessitated some conjecture, but even with invented dialogue and imagined motives, Zuckerberg fails to come to life. Facebook addicts may rejoice, but all others should avoid Billionaires.
Paperback: 211 pages
Publisher: Random House Inc. 1st Edition (2009)
Editor: Ben Mezrich
Category: Business Books, Social Media Books
Quick access to today’s top Facebook, Twitter, and LinkedIn resources – on business, entertainment, politics, health, sports, and much more!
Paperback: 320 pages
Publisher: Que; 1 edition (August 25, 2010)
Author: Jeffery A. Riley
Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.
Paperback: 312 pages
Publisher: Sybex; Original edition (May 3, 2010)
In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.
Paperback: 216 pages
Publisher: Que; 2 edition (May 15, 2010)
Author: Justin Levy
RESTON, VA, November 6, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.
Microsoft Sites Captures Nearly 15 Percent Share of Attention Worldwide
In September 2009, nearly 27 billion hours were spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older. Microsoft Sites accounted for 14.5 percent of total minutes spent online in September, making it the most engaging global property, with Microsoft’s Windows Live Messenger representing nearly 70 percent of time spent on the property during the month. Google Sites captured 9.3 percent of total minutes (2.5 billion hours), with YouTube accounting for nearly half of total time spent (1.2 billion hours) at the property. Yahoo! Sites ranked as the third most engaging Web property at 1.7 billion hours, followed by Facebook.com at 1.4 billion hours. Facebook’s share of attention reached 5.1 percent in September, an increase of 2.9 percentage points from the previous year, as its continued growth in popularity precipitated this surge in share. Read full story…