A simple, straightforward guide to the fundamentals of technical analysis
Savvy traders have been using technical analysis for over a century. It’s easier than ever with PCs and the Internet to use technical analysis to make smarter trading decisions. This hands-on, friendly guide gives you plain-English explanations of everything you need to know to put money in a securities market to astounding results.
Publisher: For Dummies; 2nd Edition (January 11, 2011)
Author: Barbara Rockefeller
Category: Business Books, Finance Books
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Paperback: 336 pages
Publisher: For Dummies; 2 edition (January 3, 2007)
Editor: Gary Dahl
Category: Business Books, Advertising Books
Online research can be exciting and enlightening, or totally frustrating. This book, Online Surveys for Dummies, takes “frustrating” out of the equation! You’ll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.
Paperback: 360 pages
Publisher: For Dummies (June 15, 2010)
Editor: Vivek Bhaskaran and Jennifer LeClaire
Category: Business Books, Marketing Books
Start a fun hobby or a new career — create cool games for the hottest devices around!
Got an idea for a fun iPad or iPhone game but don’t know what to do with it? Read this book and you will! You’ll see how to design games that play wonderfully on the small screen, what’s involved in becoming a registered developer, how to work with the SDK, key features of game architecture, how to market your games, and more. Get your game on!
Paperback: 504 pages
Publisher: For Dummies (November 9, 2010)
Author: Neal Goldstein, Jon Manning and Paris Buttfield-Addison
Category: Business Books, Game Development Books
In today’s time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25% new and updated content,Project Management For Dummies, 3rd Edition introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity.
You’ll learn how to organize, estimate, and schedule projects efficiently and effectively. You’ll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers.
Paperback: 384 pages
Publisher: For Dummies; 3 edition (May 3, 2010)
Author: Stanley E. Portny
Put your brain through its paces and achieve first-rate mental agility
The brain is your body’s most important muscle and, with regular exercise, you can improve its performance and strengthen it against age-related deterioration. This guide offers everything you need to know to keep your brain and memory in tip-top shape, whether it’s by choosing the right foods or playing the piano. From puzzles and exercises to the best day-to-day habits and long-term mental fitness techniques, this book enables you to boost your mental agility and reduce memory loss. So shake off those cobwebs and get your brain fighting-fit in no time!
Paperback: 276 pages
Publisher: For Dummies; 1 edition (February 8, 2011)
Author: Tracy Packiam Alloway
Making Millions For Dummies lays out in simple, easy-to-understand steps the best ways to achieve wealth. Through a proven methodology of saving, building a successful business, smart investing, and carefully managing assets, this up-front, reliable guide shows readers how to achieve millionaire or multimillionaire status. It provides the lowdown on making wise financial decisions, with guidance on managing investments and inheritances, minimizing taxes, making money grow, and, most important, how to avoid common and costly financial mistakes.
Paperback: 384 pages
Publisher: For Dummies (December 22, 2008)
n addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
Paperback: 312 pages
Publisher: For Dummies; Pap/Psc edition (November 16, 2009)
Author: Kyle Lacy
If you’re in business, you have to plan for everything:
Paperback: 384 pages
Publisher: For Dummies (October 30, 2006)
Author: Erica Olsen
You need Marketing Research Kit For Dummies. Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
Paperback: 408 pages
Publisher: For Dummies; 1st edition (April 5, 2010)
Author: Michael Hyman PhD and Jeremy Sierra PhD