Tag: For Dummies

A simple, straightforward guide to the fundamentals of technical analysis

Savvy traders have been using technical analysis for over a century. It’s easier than ever with PCs and the Internet to use technical analysis to make smarter trading decisions. This hands-on, friendly guide gives you plain-English explanations of everything you need to know to put money in a securities market to astounding results.

• Open the technical analysis toolbox — get a clear overview of what technical analysis is and how it lets you observe prices in a new way to make trading decisions
• Get in the technical mind frame — discover how to select indicators that match your personality and preference for risk, and get to know the types of profit and loss outcomes typical to each
• Set the bar — understand how to observe price bars and small patterns to earn cold, hard cash
• Be trendy — use indicators to identify whether your price is trending, the strength of the trend, and when the trend is at a reversal

Book Details:

Paperback: 360pages

Publisher: For Dummies; 2nd Edition (January 11, 2011)

Language: English

Author: Barbara Rockefeller

Category: Business Books, Finance Books

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The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

• Identify and reach your target audience
• Define and position your message
• Get the most bang for your buck
• Produce great ads for every medium
• Buy the different media
• Create buzz and use publicity
• Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Book Details:

Paperback: 336 pages

Publisher: For Dummies; 2 edition (January 3, 2007)

Language: English

Editor: Gary Dahl

Category: Business Books, Advertising Books

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Online research can be exciting and enlightening, or totally frustrating. This book, Online Surveys for Dummies, takes “frustrating” out of the equation! You’ll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.

Book Details:

Paperback: 360 pages

Publisher: For Dummies (June 15, 2010)

Language: English

Editor: Vivek Bhaskaran and Jennifer LeClaire

Category: Business Books, Marketing Books

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Start a fun hobby or a new career — create cool games for the hottest devices around!

Got an idea for a fun iPad or iPhone game but don’t know what to do with it? Read this book and you will! You’ll see how to design games that play wonderfully on the small screen, what’s involved in becoming a registered developer, how to work with the SDK, key features of game architecture, how to market your games, and more. Get your game on!

• What makes a good game? — learn the fundamentals of good game design
• Put on your developer’s hat — become a registered Apple developer, learn how iOS games work, and understand the SDK
• The stuff games are made of — build a native user interface, explore game architecture fundamentals, learn to animate objects in iOS, and grasp the basics of OpenGL
• Keep score and get social — set up a scoring system and learn to tie your game into social networks like Facebook
• To market, to market — get your game into the App Store and boost marketability with such bonus features as gestures, shaking, external displays, and ad-supported revenue

Book Details:

Paperback: 504 pages

Publisher: For Dummies (November 9, 2010)

Language: English

Author: Neal Goldstein, Jon Manning and Paris Buttfield-Addison

Category: Business Books, Game Development Books

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In today’s time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Now with 25% new and updated content,Project Management For Dummies, 3rd Edition introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity.

You’ll learn how to organize, estimate, and schedule projects efficiently and effectively. You’ll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers.

Book Details:

Paperback: 384 pages

Publisher: For Dummies; 3 edition (May 3, 2010)

Language: English

Author: Stanley E. Portny

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Put your brain through its paces and achieve first-rate mental agility

The brain is your body’s most important muscle and, with regular exercise, you can improve its performance and strengthen it against age-related deterioration. This guide offers everything you need to know to keep your brain and memory in tip-top shape, whether it’s by choosing the right foods or playing the piano. From puzzles and exercises to the best day-to-day habits and long-term mental fitness techniques, this book enables you to boost your mental agility and reduce memory loss. So shake off those cobwebs and get your brain fighting-fit in no time!

Book Details:

Paperback: 276 pages

Publisher: For Dummies; 1 edition (February 8, 2011)

Language: English

Author: Tracy Packiam Alloway

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Making Millions For Dummies lays out in simple, easy-to-understand steps the best ways to achieve wealth. Through a proven methodology of saving, building a successful business, smart investing, and carefully managing assets, this up-front, reliable guide shows readers how to achieve millionaire or multimillionaire status. It provides the lowdown on making wise financial decisions, with guidance on managing investments and inheritances, minimizing taxes, making money grow, and, most important, how to avoid common and costly financial mistakes.

Book Details:

Paperback: 384 pages

Publisher: For Dummies (December 22, 2008)

Language: English

Author: Robert Doyen and Meg Schneider

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n addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.

Book Details:

Paperback: 312 pages

Publisher: For Dummies; Pap/Psc edition (November 16, 2009)

Language: English

Author: Kyle Lacy

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If you’re in business, you have to plan for everything:

• Learn to analyze business trends that will determine your business’s future
• Set measurable, realistic goals that you can plan for and achieve
• Make strategic planning a habitual part of the organization
• Prioritize multiple strategies that you can implement simultaneously
• Set a defining vision for the organization that guides all your planning and strategy

Book Details:

Paperback: 384 pages

Publisher: For Dummies (October 30, 2006)

Language: English

Author: Erica Olsen

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You need Marketing Research Kit For Dummies. Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

• Make better business decisions — get the lowdown on marketing research and learn what it can do for you to start making better business decisions today
• Survey your way to success — find out how different types of surveys can (and can’t) work for you and get do’s and don’ts for the best ways to conduct them
• It’s a method (not madness!) — discover how secondary data (like online sources and sites with links to multiple sources) can be used in your marketing research
• Analyze this — get the tools and information you need to collect, analyze, and report your data

Book Details:

Paperback: 408 pages

Publisher: For Dummies; 1st edition (April 5, 2010)

Language: English

Author: Michael Hyman PhD and Jeremy Sierra PhD

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