Tag: Google

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

• E-mail
• Online searches
• Internet advertising
• Webinars
• Videos
• Social networking

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1st Edition (April 16, 2010)

Language: English

Author: Duane Forrester

Category: Business Books, Search Engine Optimization Books

Buy the book directly from Amazon.

Why do I need a teacher when I’ve got Google? is just one of the challenging, controversial and thought-provoking questions Ian Gilbert poses in his long-awaited follow up to the classic Essential Motivation in the Classroom.

Book Details:

Hardcover: 240 pages

Publisher: Routledge; 1 edition (August 19, 2010)

Language: English

Author: Ian Gilbert

Buy the book directly from Amazon.

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether you’re new to Google Analytics or have been using it for years.

Book Details:

Paperback: 224 pages

Publisher: O’Reilly Media; 1 edition (August 27, 2010)

Language: English

Author: Justin Cutroni

Buy the book directly from Amazon.

Maximize your online marketing

• Define a successful, ROI-focused online strategy
• Leverage the tools, vendors, and team structure that work best for your business
• Install and configure Google Analytics, or learn to tell your Webmaster what you need
• Understand analysis concepts, features, and reports
• Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
• Learn to successfully engage users through blogs, social media, and e-mail
• Learn which metrics matter and how to measure the success of SEO, display ads, and other tools

Book Details:

Paperback: 456 pages

Publisher: Wiley (May 10, 2010)

Language: English

Author: Sebastian Tonkin, Caleb Whitmore and Justin Cutroni

Buy the book directly from Amazon.

In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

You’ll see how:

• Apple is Googling its customers to remain relevant to their passion points
• GE is Googling its marketing plans by selling altruism
• Threadless is Googling its products by tapping the wisdom of crowds
• Barack Obama Googled his way to the top of the political ladder

Book Details:

Hardcover: 341 pages

Publisher: McGraw-Hill; 1 edition (August 5, 2010)

Language: English

Author: Aaron Goldman

Buy the book directly from Amazon.

This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

• Written by search engine guru Vanessa Fox, formerly Google’s search engine strategy spokesperson and creator of Google Webmaster Central
• Explains from a businessperson’s perspective how to develop a successful search engine strategy
• Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
• Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Book Details:

Hardcover: 256 pages

Publisher: Wiley (May 3, 2010)

Language: English

Author: Vanessa Fox

Buy the book directly from Amazon.

Search Engines

RESTON, VA, November 6, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.

Microsoft Sites Captures Nearly 15 Percent Share of Attention Worldwide

In September 2009, nearly 27 billion hours were spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older. Microsoft Sites accounted for 14.5 percent of total minutes spent online in September, making it the most engaging global property, with Microsoft’s Windows Live Messenger representing nearly 70 percent of time spent on the property during the month. Google Sites captured 9.3 percent of total minutes (2.5 billion hours), with YouTube accounting for nearly half of total time spent (1.2 billion hours) at the property. Yahoo! Sites ranked as the third most engaging Web property at 1.7 billion hours, followed by Facebook.com at 1.4 billion hours. Facebook’s share of attention reached 5.1 percent in September, an increase of 2.9 percentage points from the previous year, as its continued growth in popularity precipitated this surge in share. Read full story…