Tag: Market Research

More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques.  The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research.  It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it.

More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.

Book Details:

Hardcover: 341 pages

Publisher: Kogan Page (October 28, 2009)

Language: English

Author: Robert J. Kaden, Gerald Linda and Jay Conrad Levinson

Category: Business Books, Marketing Books

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If You Understand Brain Basics, You’ll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world’s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers’ lives. The Buying Brain gives you the key to
• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty

Book Details:

Hardcover: 252 pages

Publisher: Wiley (August 9, 2010)

Language: English

Author: A.K. Pradeep

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8 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

• Adding new, must-have features through dramatic upgrades
• Providing extra services to add value
• Building upon a strong reputation and impressive brand heritage
• Reevaluating every product to make your company lean and mean as possible

Book Details:

Hardcover: 224 pages

Publisher: McGraw-Hill; 1 edition (December 11, 2009)

Language: English

Author: Marshal Cohen

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Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shopper marketing units.

This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill.  Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].

Book Details:

Hardcover: 240 pages

Publisher: Kogan Page (February 28, 2010)

Language: English

Author: Markus Stahlberg

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You need Marketing Research Kit For Dummies. Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

• Make better business decisions — get the lowdown on marketing research and learn what it can do for you to start making better business decisions today
• Survey your way to success — find out how different types of surveys can (and can’t) work for you and get do’s and don’ts for the best ways to conduct them
• It’s a method (not madness!) — discover how secondary data (like online sources and sites with links to multiple sources) can be used in your marketing research
• Analyze this — get the tools and information you need to collect, analyze, and report your data

Book Details:

Paperback: 408 pages

Publisher: For Dummies; 1st edition (April 5, 2010)

Language: English

Author: Michael Hyman PhD and Jeremy Sierra PhD

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