Tag: Marketing Strategy

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.

Book Details:

Hardcover: 744 pages

Publisher: Prentice Hall; 14th Edition (February 6, 2011)

Language: English

Author: Philip Kotler and Gary Armstrong

Category: Business Books, Marketing Books

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Book Details:

Hardcover: 816 pages

Publisher: Prentice Hall; 14th Edition (February 18, 2011)

Language: English

Author: Philip Kotler and Kevin Keller

Category: Business Books, Marketing Management Books

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Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning–and optimize every marketing decision you make.

Book Details:

Hardcover: 432 pages

Publisher: Pearson Prentice Hall; 2 edition (February 13, 2010)

Language: English

Editor: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein

Category: Business Books, Marketing Books

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Real-Time Marketing for Business Growth is your hands-on guide for creating continuous, profitable growth!

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

• Accurately predict the ROI of marketing and sales to improve results.

• Integrate marketing best practices with new social media breakthroughs.

• Improve customer experience and customer lifetime value.

• Refine your brand and positioning to create a competitive advantage.

• Update strategy in real time to respond to changing market conditions.

• Create a culture that thrives on accountability, execution, and winning.

Book Details:

Paperback: 408 pages

Publisher: FT Press; 1 edition (April 4, 2010)

Language: English

Author: Monique Reece

Category: Business Books, Marketing Books

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Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You’ll take your marketing performance to the next level as you discover:

• Why more than 80 percent of companies don’t make data-driven marketing decisions (and suffer for it)
• The 15 key metrics every marketer should know
• The five obstacles to data-driven marketing and how to overcome them
• In-depth examples of how to apply data-driven principles in small and large organizations
• How to use the 15 metrics to improve the performance of your campaigns by a factor of five or more
• New research insights from the Kellogg School of Management, America’s leading marketing business school, surveying 252 Fortune 1000 firms, encompassing $53 billion of annual marketing spending
• Free downloadable ROMI templates for all examples given in the book

Book Details:

Hardcover: 298 pages

Publisher: Wiley (February 8, 2010)

Language: English

Author: Mark Jeffery

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Your new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.

Perfect Phrases for Presenting Business Strategies provides the language you need to:

• Grab your audience’s attention in the first few seconds
• Summarize your strategy in two sentences
• Prove that your plan is a plan for growth
• Explain the costs and resources involved
• Detail the profits your company will make

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1 edition (November 23, 2009)

Language: English

Author: Don Debelak

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This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.

Book Details:

Paperback: 328 pages

Publisher: Butterworth-Heinemann (May 9, 2008)

Language: English

Author: Larry Percy

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This is the only coursebook endorsed by The Chartered Institute of Marketing (CIM). Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

Book Details:

Paperback: 232 pages

Publisher: Butterworth-Heinemann; 2 edition (August 9, 2010)

Language: English

Author: Diana Luck

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This free-to-download marketing e-book covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI.

Download here.

Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals.  Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.  Dozens of charts and tables illustrate the concepts in two-color print.

Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

Book Details:

Hardcover: 304 pages

Publisher: Kogan Page (July 28, 2009)

Language: English

Author: Malcolm McDonald and Peter Mouncey

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