Tag: Mobile Marketing

Mobile is the ultimate social device. And if big and small brands don’t understand how to engage their customers there, they risk extinction. The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions.

In today’s mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace.

Book Details:

Hardcover: 256 pages

Publisher: Nicholas Brealey Publishing (May 16, 2011)

Language: English

Author: Chuck Martin

Category: Business Books, Mobile Marketing Books

Buy the book directly from Amazon.

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy!

Book Details:

Paperback: 320 pages

Publisher: Que; 1st Edition (September 30, 2010)

Language: English

Editor: Jeffrey Hughes

Category: Business Books, Mobile Marketing Books

Buy the book directly from Amazon.

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business.

Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Book Details:

Paperback: 360 pages

Publisher: Que; 1 edition (March 7, 2010)

Language: English

Author: Cindy Krum

Category: Business Books, Marketing Books

Buy the book directly from Amazon.

Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs.

Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank.

In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now.

Book Details:

Paperback: 218 pages

Publisher: CyberAge Books; 1st edition (January 19, 2009)

Language: English

Author: Kim Dushinski

Buy the book directly from Amazon.