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Tag: Retail Marketing

24
January

The Buying Brain

2011. Written by macsalam No comments Posted in: Books, Marketing, Sales
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The Buying Brain

If You Understand Brain Basics, You’ll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world’s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers’ lives. The Buying Brain gives you the key to
• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty

Book Details:

Hardcover: 252 pages

Publisher: Wiley (August 9, 2010)

Language: English

Author: A.K. Pradeep

Buy the book directly from Amazon.

21
January

Competing in Tough Times

Competing in Tough Times brings together powerful new strategies that world-class retailers are using to thrive in today’s brutally unforgiving business environment.

Specific, actionable lessons from Aldi, Amazon.com, L.L.Bean, Costco, Nordstrom, Publix, Stew Leonard’s, Trader Joe’s, Wegmans, Whole Foods, and more.

Book Details:

Hardcover: 300 pages

Publisher: FT Press; 1 edition (December 18, 2010)

Language: English

Author: Barry Berman

Buy the book directly from Amazon.

Food Inc. How Industrial Food Is Making Us Sicker Fatter and Poorer

Food, Inc. is guaranteed to shake up our perceptions of what we eat. This powerful documentary deconstructing the corporate food industry in America was hailed by Entertainment Weekly as “more than a terrific movie—it’s an important movie.” Aided by expert commentators such as Michael Pollan and Eric Schlosser, the film poses questions such as: Where has my food come from, and who has processed it? What are the giant agribusinesses and what stake do they have in maintaining the status quo of food production and consumption? How can I feed my family healthy foods affordably?

Book Details:

Paperback: 336 pages

Publisher: PublicAffairs; First Edition, Media tie-in edition (May 5, 2009)

Language: English

Editor: Participant Media and Karl Weber

Buy the book directly from Amazon.

14
January

Shopper Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Shopper Marketing

Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shopper marketing units.

This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill.  Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].

Book Details:

Hardcover: 240 pages

Publisher: Kogan Page (February 28, 2010)

Language: English

Author: Markus Stahlberg

Buy the book directly from Amazon.

11
January