Tag: SEO

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

• E-mail
• Online searches
• Internet advertising
• Webinars
• Videos
• Social networking

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1st Edition (April 16, 2010)

Language: English

Author: Duane Forrester

Category: Business Books, Search Engine Optimization Books

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How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision — without driving them away through data overload or tedious navigation. You’ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation.

Book Details:

Paperback: 272 pages

Publisher: O’Reilly Media; 1 edition (November 4, 2010)

Language: English

Author: Khalid Saleh and Ayat Shukairy

Category: Business Books, Search Engine Optimization Books

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Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

• Successful pay-per-click campaigns are a key component of online marketing
• This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
• Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
• Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
• Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google’s content network
• Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Book Details:

Paperback: 432 pages

Publisher: Sybex; Original edition (August 2, 2010)

Language: English

Author: David Szetela and Joseph Kerschbaum

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How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

Book Details:

Paperback: 496 pages

Publisher: O’Reilly Media; 1 edition (November 13, 2009)

Language: English

Author: John I Jerkovic

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This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Book Details:

Paperback: 40o pages

Publisher: O’Reilly Media; 1 edition (July 8, 2008)

Language: English

Author: Andrew B. King

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In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

You’ll see how:

• Apple is Googling its customers to remain relevant to their passion points
• GE is Googling its marketing plans by selling altruism
• Threadless is Googling its products by tapping the wisdom of crowds
• Barack Obama Googled his way to the top of the political ladder

Book Details:

Hardcover: 341 pages

Publisher: McGraw-Hill; 1 edition (August 5, 2010)

Language: English

Author: Aaron Goldman

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Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client.

Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results things like business goals, creating appealing marketing messages and designing human-usable web sites.

Book Details:

Paperback: 384 pages

Publisher: Sybex; 2 edition (April 14, 2008)

Language: English

Author: Jennifer Grappone and Gradiva Couzin

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This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

• Written by search engine guru Vanessa Fox, formerly Google’s search engine strategy spokesperson and creator of Google Webmaster Central
• Explains from a businessperson’s perspective how to develop a successful search engine strategy
• Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
• Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Book Details:

Hardcover: 256 pages

Publisher: Wiley (May 3, 2010)

Language: English

Author: Vanessa Fox

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