Tag: Small Business

Your own business: Take the leap, make it happen, and make it succeed!

·   The truth about choosing the right business for you and maintaining a healthy personal life

·   The truth about planning, funding, hiring, and successful launches

·   The truth about financial management, marketing, and growth

The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.

Book Details:

Paperback: 224 pages

Publisher: FT Press; 1st Edition (December 26, 2008)

Language: English

Author: Bruce Barringer

Category: Business Books, Small Business Books

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Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

• Working with social networking sites
• Creating mindmaps
• Selling your story in a compelling way
• Choosing the right tactics
• Choosing the right tools
• Evaluating customer actions
• And much more

Book Details:

Paperback: 304 pages

Publisher: Sourcebooks, Inc.; 1st Edition (May 1, 2008)

Language: English

Author: Stephanie Diamond

Category: Business Books, Web Marketing Books

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Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL Business is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. With this book and some common sense, you’ll be able to make marketing decisions that can help your business weather the tough times and grow to new heights.

Book Details:

Paperback: 288 pages

Publisher: Course Technology PTR; 1 edition (November 18, 2010)

Language: English

Author: Mark Hoxie

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HR For Small Business explains in simple, clear language what business owners and managers need to know about their relationship with their employees in order to comply with the law and protect themselves and their business from being sued.

Featuring:

• Interview questions
• Reference checks
• Benefits and taxes
• Leave policies
• Unemployment insurance
• Privacy and confidentiality
• Employment discrimination
• Sexual harassment
• Workers’ compensation
• Telecomuting and job-sharing

Book Details:

Paperback: 432 pages

Publisher: Sphinx Publishing; 2 edition (January 1, 2009)

Language: English

Author: Charles Fleischer

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Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world s best companies.

Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Book Details:

Paperback: 240 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Jeremy Kourdi

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This new book answers many of the most important questions people are asking about social media:

·        Can I make money with social media?

·        How do the Fortune 500 use social media?

·        What are the classic mistakes to avoid when launching a social media campaign?

·        How should I set-up, launch and run my social media campaign?

·        What are the top 50 social media platforms and how can they be used to get new customers?

·        Why did my first social media campaign fail?

·        How do I integrate my social media campaign into my traditional marketing campaign?

·        What are the Seven Deadly Sins of social media measurement?

·        What should I know about mobile media, augmented reality and widgets?

·        What should I do to ensure I get a positive ROI from my efforts?

·        What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter?

·        What are the 59 specific steps I should take to ensure my social media campaign is a success?

Book Details:

Hardcover: 304 pages

Publisher: FT Press; 1 edition (September 30, 2010)

Language: English

Author: Jamie Turner and Reshma Shah

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Founders at Work: Stories of Startups’ Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.

Book Details:

Paperback: 488 pages

Publisher: Apress; 1 edition (September 19, 2008)

Language: English

Author: Jessica Livingston

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Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies.

Book Details:

Paperback: 208 pages

Publisher: Marshall Cavendish Corp/Ccb (December 1, 2010)

Language: English

Author: Jim Blythe

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Famous entrepreneurs such as Richard Branson, Stelios and Sahar Hashemi have all started businesses and thrived during a recession: could you be next? Despite the downturn, it’s still a great time to start a business, with less competition and better deals for everything from inventory, advertising and rent. We deliver essential information on how to start a business, make it a success, as well as advice on overcoming challenges including the changing economic outlook.

Book Details:

Paperback: 230 pages

Publisher: Crimson Publishing; 2nd Revised edition edition (November 13, 2009)

Language: English

Author: Ian Whiteling

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