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Tag: Social Media

03
September

Working The Crowd - Social Media Marketing For Business

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales.

This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

Book Details:

Paperback: 178 pages

Publisher: British Informatics Society Ltd (November 14th, 2010)

Language: English

Author: Eileen Brown

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

03
September

YouTube For Business

2011. Written by macsalam No comments Posted in: Books, Marketing
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YouTube For Business

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

Book Details:

Paperback: 368 pages

Publisher: Que; 2nd Edition (January 30th, 2011)

Language: English

Author: Michael Miller

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

06
August

Branding Yourself

2011. Written by macsalam No comments Posted in: Books, HR, Marketing
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Branding Yourself

Use Social Media to Build a Great Personal Brand–and a Great Career!

Discover how to:

• Build an authentic storyline and online identity that gets you the right opportunities

• Choose the best social media tools for your personal goals

• Blog your story boldly and effectively

• Promote your events, accomplishments, victories…and even defeats and lessons learned

• Integrate online and offline networking to get more from both

• Reach people with hiring authority and budgets on LinkedIn

• Use Twitter to share the ideas and passions that make you uniquely valuable

• Launch an online branding program that really gets noticed

• Avoid “killer” social networking mistakes

• Leverage your online “expert” status to become a published author or public speaker

• Measure the success of your social media branding

• Get new projects or jobs through your online friends and followers

Book Details:

Paperback: 304 pages

Publisher: Que; 1st Edition (December 27, 2010)

Language: English

Author: Erik Deckers and Kyle Lacy

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

03
April

Blogging to Drive Business

2011. Written by macsalam No comments Posted in: Books, Marketing
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Blogging to Drive Business

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to:

• Launch a blog that truly represents the best of your business

• Create a comprehensive, long-term blogging strategy

• Staff your blogging initiative

• Integrate blogs with other offline and online marketing programs

• Use your blog to drive customers and prospects to the business

• Push up-to-the-minute information to customers via RSS

• Build a thriving online community—and learn from what it tells you

• Manage comments (and decide whether to have them)

• Utilize podcasts, vlogs, microblogging, and other new techniques

• Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

Book Details:

Paperback: 192 pages

Publisher: Que; 1st Edition (January 17, 2010)

Language: English

Author: Eric Butow and Rebecca Bollwitt

Category: Business Books, Blogging Books

Buy the book directly from Amazon.

16
March

Facebook and Philosophy

Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships.

With discussions ranging from the nature of friendship and its relationship to “friending,” to the (debatable) efficacy of “online activism,” this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter and Web 2.0 along the way, this fun, thought-provoking book is a serious and significant contribution for anyone working with social media, whether in academia, journalism, public relations, activism, or business.

Exploring far-reaching questions — Can our interactions on Facebook help us care about each other more? Does Facebook signal the death of privacy, or (perhaps worse yet) the death of our desire for privacy? — Facebook and Philosophy is vital reading for anyone involved in social networks today.

Book Details:

Paperback: 288 pages

Publisher: Open Court (October 1, 2010)

Language: English

Author: D. E. Wittkower

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

Facebook Vs. Twitter

Digitalsurgeons had a close look at the demographics of Facebook and Twitter in 2010 and came up with this insightful infograph.

I quote them here: “One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

High resolution image is here.

06
March

Social Media and Unrest in Egypt

2011. Written by macsalam No comments Posted in: Infographics
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Social Media and Unrest in Egypt

An interesting infographic by Hootsuite that shows the powerful role social media can play to help peoples around the world shape their own future. Egyptians brilliantly used social media media to orchestrate a model revolution against a stubborn political regime that governed Egypt for more than 30 years.

High resolution image is here.

And high resolution PDF is here.

Influence of Egypt's Tweeting Network

Kovas Boguta, the head of analytics at Weebly, has created a wonderful visualization of the power and influence Egyptian Twitter bloggers have shown in the past few weeks.

On January 25th, Egypt has seen a public revolution against Mubarak’s regime, calling for democracy, freedom and public justice. Egyptian young bloggers, such as Wael Ghonim and others, were the main fuel behind the heated protests, using social media networks, excessive blogging and tweeting to advocate, coordinate and ignite the peaceful revolution. Despite Mubarak’s fierce police tactics to isolate Egypt from the rest of the world, blocking all sorts of landline, cell and satellite communications, Egypt’s youth found their way to rally worldwide support for their Social Media Revolution.  It took them only 18 days to oust Mubarak and shout at the heart of Cairo, “Egypt is Free!”

The influence of the Egyptian revolution was immense and echoed everywhere in the Arab world. Egypt’s tweeting network has extended invaluable lessons to Arab bloggers and has spread the word, “Tweet, Tweet, Tweet!”

I quote Kovas Boguta here, “Experts say Egypt is the crystal ball in which the Arab world sees its future. Now that Mubarak has stepped down, I can share the work I’ve done making that metaphor tangible, and visualizing the pro-democracy movement in Egypt and across the Middle East. It is based on their Twitter activity, capturing the freedom of expression and association that is possible in that medium, and which is representative of a new collective consciousness taking form.”

The infographic represents Twitter use by Egyptian bloggers and the influence they extended to others in the Arab world. Those writing in Arabic only are represented in red, only in English are in blue and overlap by various shades of purple. Influence, in terms of follows, are represented by lines and those who influence each other are located in proximity.

High resolution image is here.

And high resolution PDF is here.

19
February

Successful Networking

2011. Written by macsalam No comments Posted in: Books, Marketing
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Successful Networking

The benefits of networking are many – improving the chances of keeping a job, getting a new (better) one, career progression, learning how to get along with others, and improving personal effectiveness and company performance.

Successful Networking is designed to encourage people to “network for success” by removing the fear associated with networking.  It gives advice and guidance on: finding the right networks, networking groups, networking in the virtual community, first impressions, the skill of conversation, coping with rejection, the elevator pitch, following up, sharing information and contacts, managing and growing your network.

Whatever stage you have reached in your life or career, you cannot afford not to network. This book will help you get started, virtually or physically, and convince you of the long-term benefits of relationship building. It is vital reading for anyone who wishes to stay ahead of the pack.

Book Details:

Paperback: 208 pages

Publisher: Kogan Page (July 28, 2010)

Language: English

Editor: Frances Kay

Category: Business Books, Social Networking Books

Buy the book directly from Amazon.

19
February

Social Networking for Business

2011. Written by macsalam No comments Posted in: Books, Marketing
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Social Networking for Business

In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them

vibrant.

•   From mega-trends to micro-issues

Mastering both high-level strategy and day-to-day, ground-level management

•   Defining the social experience you want to provide to your community

Clarifying how members can join together and collaborate on collective tasks

•   Focusing on the crucial human factors

Building a culture of engagement in deeper collaborative relationships

•   Promoting effective leadership and governance

Setting ground rules that work appropriately for the situation, without “oppression”

•   Building the skills to manage and measure your collaborative project

Discovering the skills necessary to effectively lead computing projects

Book Details:

Paperback: 192 pages

Publisher: Pearson Prentice Hall (March 14, 2011)

Language: English

Editor: Rawn Shah

Category: Business Books, Social Networking Books

Buy the book directly from Amazon.

15
February

The Accidental Billionaires - The Founding of Facebook

Mezrich forsakes the technical and business aspects surrounding the creation of Facebook and instead opts for juicier stories of “hot girls,” all-night celebrity parties, and sex. Much to the chagrin of critics, even these lurid details were not enough to entertain them. They also criticized the author’s forays into fiction: it’s no secret that Mezrich plays fast and loose with the truth — he says as much in an author’s note — but reviewers complained that his plot embellishments were laughable.

Mezrich’s inability to obtain an interview with Zuckerberg and his reliance on Zuckerberg’s bitter ex-business partners for information necessitated some conjecture, but even with invented dialogue and imagined motives, Zuckerberg fails to come to life. Facebook addicts may rejoice, but all others should avoid Billionaires.

Book Details:

Paperback: 211 pages

Publisher: Random House Inc. 1st Edition (2009)

Language: English

Editor: Ben Mezrich

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

06
February

Twitter Power 2.0

2011. Written by macsalam No comments Posted in: Books, Marketing
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Twitter Power 2.0

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

Book Details:

Paperback: 268 pages

Publisher: Wiley; Revised edition edition (April 26, 2010)

Language: English

Author: Joel Comm and Anthony Robbins

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

05
February

Engage!

2011. Written by macsalam No comments Posted in: Books, Marketing
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Engage!

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Book Details:

Hardcover: 400 pages

Publisher: Wiley (March 8, 2010)

Language: English

Author: Brian Solis

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

05
February

Twitter Marketing An Hour A Day

2011. Written by macsalam No comments Posted in: Books, Marketing
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Twitter Marketing An Hour A Day

Craft and Implement a Winning Twitter Marketing Strategy.

Twitter Marketing An Hour A Day is a Step-by-Step Guide.

Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning Twitter strategy from start to finish.

Book Details:

Paperback: 504 pages

Publisher: Sybex (January 12, 2010)

Language: English

Author: Hollis Thomases

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

05
February

Corporate Blogging for Dummies

2011. Written by macsalam No comments Posted in: Books, Marketing
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Corporate Blogging for Dummies

Establish a successful corporate blog to reach your customers

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

Book Details:

Paperback: 432 pages

Publisher: For Dummies (August 9, 2010)

Language: English

Author: Douglas Karr and Chantelle Flannery

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

05
February

It’s Your World, So Change It

2011. Written by macsalam No comments Posted in: Books, Marketing
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It's Your World, So Change It

There’s been plenty of hype about the “netroots,” and online activism on both the right and left. But most of it’s been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web.

In this book, It’s Your World, So Change It, long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including:

- Using the Web to find activism jobs and volunteer opportunities

- Using Google Alerts, RSS feeds, and other tools to stay informed

- Building cause-related web sites – even if you have practically no money or web experience

- Engaging effectively on social networking sites

- Promoting causes, events, or organizations without spamming

- Keeping allies informed via email, blogs, text messaging, and Twitter

- Blogging to promote a cause: when it works, and when it’s not worth it

- Avoiding the common mistakes e-activists make.

Book Details:

Paperback: 216 pages

Publisher: Que; 1 edition (July 4, 2010)

Language: English

Author: Tom Head

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

Reach - Building Communities and Networks for Professional Development

Reach: Building Communities and Networks for Professional Development will walk you through how to get started in joining online communities and creating learning networks tailored to what you are interested in learning about. Learn how to use Twitter for your own professional learning and use Facebook with students to communicate and engage them in learning beyond the walls of your classroom. By building a custom learning landscape for yourself, you will become more confident and help your students do the same. As you become more comfortable with using online communities and networks for your own learning, you will be able to pass your new knowledge on to your students and help them to reach out and create learning networks of their own.

Book Details:

Paperback: 102 pages

Publisher: Jeff Utecht (June 15, 2010)

Language: English

Author: Jeff Utecht

Category: Business Books

Buy the book directly from Amazon.

03
February

Connectability

2011. Written by macsalam No comments Posted in: Books, HR
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Connectability

Drawing from the powerful lessons of emotional awareness and relationship dynamics, ConnectAbility promotes a sophisticated yet simple method for developing superior partnerships guaranteed to create quality results on a consistent basis. Even the best-intentioned team players too often focus more on communicating their own ideas than hearing and understanding what others have to say.

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1 edition (November 24, 2009)

Language: English

Author: David Ryback and Jim Cathcart and David Nour

Category: Business Books, Social Media Books

Buy the book directly from Amazon.

03
February

Get Rich With Twitter

2011. Written by macsalam No comments Posted in: Books, Marketing
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Get Rich With Twitter

Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever before—at a fraction of the cost to you. Learn how to:

Book Details:

Paperback: 256 pages

Publisher: McGraw-Hill; 1 edition (March 26, 2010)

Language: English

Author: Dennis L. Prince

Buy the book directly from Amazon.

22
January

How to Make Money with Social Media

This new book answers many of the most important questions people are asking about social media:

·        Can I make money with social media?

·        How do the Fortune 500 use social media?

·        What are the classic mistakes to avoid when launching a social media campaign?

·        How should I set-up, launch and run my social media campaign?

·        What are the top 50 social media platforms and how can they be used to get new customers?

·        Why did my first social media campaign fail?

·        How do I integrate my social media campaign into my traditional marketing campaign?

·        What are the Seven Deadly Sins of social media measurement?

·        What should I know about mobile media, augmented reality and widgets?

·        What should I do to ensure I get a positive ROI from my efforts?

·        What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter?

·        What are the 59 specific steps I should take to ensure my social media campaign is a success?

Book Details:

Hardcover: 304 pages

Publisher: FT Press; 1 edition (September 30, 2010)

Language: English

Author: Jamie Turner and Reshma Shah

Buy the book directly from Amazon.

21
January

2011 Social Media Directory

2011. Written by macsalam No comments Posted in: Books, Marketing
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2011 Social Media Directory

Quick access to today’s top Facebook, Twitter, and LinkedIn resources – on business, entertainment, politics, health, sports, and much more!

Book Details:

Paperback: 320 pages

Publisher: Que; 1 edition (August 25, 2010)

Language: English

Author: Jeffery A. Riley

Buy the book directly from Amazon.

15
January

Facebook Marketing An Hour A Day

2011. Written by macsalam 1 comment Posted in: Books, Marketing
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Facebook Marketing An Hour A Day

Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.

Book Details:

Paperback: 312 pages

Publisher: Sybex; Original edition (May 3, 2010)

Language: English

Author: Chris Treadaway and Mari Smith

Buy the book directly from Amazon.

Facebook Marketing Designing Your Next Marketing Campaign

In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.

Book Details:

Paperback: 216 pages

Publisher: Que; 2 edition (May 15, 2010)

Language: English

Author: Justin Levy

Buy the book directly from Amazon.

11
January

Twitter Marketing For Dummies

n addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.

Book Details:

Paperback: 312 pages

Publisher: For Dummies; Pap/Psc edition (November 16, 2009)

Language: English

Author: Kyle Lacy

Buy the book directly from Amazon.

10
January

Social Media Marketing

2011. Written by macsalam No comments Posted in: Books, Marketing
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Social Media Marketing

This book:

1. Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web

2. Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption

3. Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration.

Book Details:

Paperback: 408 pages

Publisher: Sybex (October 12, 2010)

Language: English

Author: Dave Evans

Buy the book directly from Amazon.