Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region.
The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Hardcover: 742 pages
Publisher: McGraw-Hill/Irwin; 15th Edition (September 24, 2010)
Author: Philip Cateora, Mary Gilly and John Graham
Category: Business Books, International Marketing Books
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
Hardcover: 816 pages
Publisher: Prentice Hall; 14th Edition (February 18, 2011)
Category: Business Books, Marketing Management Books
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.
A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice.
Paperback: 352 pages
Publisher: Butterworth-Heinemann; 3rd Edition (January 4th, 2008)
Author: Graeme Drummond, John Ensor and Ruth Ashford
Category: Business Books, Strategic Marketing Books
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
A key feature of this book is a highly developed Management Game at the end of each chapter which makes the book interactive and provides hands-on corporate experience to students. International Marketing is closely associated with the business environment of the host country, its cultural ethos, economic development, political system, and competitive environment. Companies need to analyze these factors before planning international forays.
The book contains profiles of selected countries that enable students to understand their business environment, business behavior, and the best methods of doing business there.
Paperback: 596 pages
Publisher: Sage Publications Pvt. Ltd; illustrated edition (May 1, 2008)
Author: U. C. Mathur
Category: Business Books, Marketing Books
Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You’ll take your marketing performance to the next level as you discover:
Hardcover: 298 pages
Publisher: Wiley (February 8, 2010)
Author: Mark Jeffery
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.
Paperback: 328 pages
Publisher: Butterworth-Heinemann (May 9, 2008)
Author: Larry Percy
This free-to-download marketing e-book covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI.
Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals. Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. Dozens of charts and tables illustrate the concepts in two-color print.
Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.
Hardcover: 304 pages
Publisher: Kogan Page (July 28, 2009)
Author: Malcolm McDonald and Peter Mouncey