Register / Log in

Tag: Strategic Planning

Strategic Marketing: Planning and Control

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.

A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice.

Book Details:

Paperback: 352 pages

Publisher: Butterworth-Heinemann; 3rd Edition (January 4th, 2008)

Language: English

Author: Graeme Drummond, John Ensor and Ruth Ashford

Category: Business Books, Strategic Marketing Books

Buy the book directly from Amazon.

Strategic Management of Professional Service Firms

Managing strategies for professional service firms is an important and complex activity. The main issues in Strategic Management of Professional Service Firms cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.

Book Details:

Hardcover: 320 pages

Publisher: Springer; 1st Edition. edition (December 2, 2010)

Language: English

Editor: Stephan Kaiser and Max Josef Ringlstetter

Category: Business Books, Strategic Management Books

Buy the book directly from Amazon.

Perfect Phrases for Presenting Business Strategies

Your new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.

Perfect Phrases for Presenting Business Strategies provides the language you need to:

Book Details:

Paperback: 240 pages

Publisher: McGraw-Hill; 1 edition (November 23, 2009)

Language: English

Author: Don Debelak

Buy the book directly from Amazon.

11
January

Strategic Planning for Dummies

If you’re in business, you have to plan for everything:

Book Details:

Paperback: 384 pages

Publisher: For Dummies (October 30, 2006)

Language: English

Author: Erica Olsen

Buy the book directly from Amazon.