Digitalsurgeons had a close look at the demographics of Facebook and Twitter in 2010 and came up with this insightful infograph.
I quote them here: “One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.”
On January 25th, Egypt has seen a public revolution against Mubarak’s regime, calling for democracy, freedom and public justice. Egyptian young bloggers, such as Wael Ghonim and others, were the main fuel behind the heated protests, using social media networks, excessive blogging and tweeting to advocate, coordinate and ignite the peaceful revolution. Despite Mubarak’s fierce police tactics to isolate Egypt from the rest of the world, blocking all sorts of landline, cell and satellite communications, Egypt’s youth found their way to rally worldwide support for their Social Media Revolution. It took them only 18 days to oust Mubarak and shout at the heart of Cairo, “Egypt is Free!”
The influence of the Egyptian revolution was immense and echoed everywhere in the Arab world. Egypt’s tweeting network has extended invaluable lessons to Arab bloggers and has spread the word, “Tweet, Tweet, Tweet!”
I quote Kovas Boguta here, “Experts say Egypt is the crystal ball in which the Arab world sees its future. Now that Mubarak has stepped down, I can share the work I’ve done making that metaphor tangible, and visualizing the pro-democracy movement in Egypt and across the Middle East. It is based on their Twitter activity, capturing the freedom of expression and association that is possible in that medium, and which is representative of a new collective consciousness taking form.”
The infographic represents Twitter use by Egyptian bloggers and the influence they extended to others in the Arab world. Those writing in Arabic only are represented in red, only in English are in blue and overlap by various shades of purple. Influence, in terms of follows, are represented by lines and those who influence each other are located in proximity.
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.
Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
Paperback: 268 pages
Publisher: Wiley; Revised edition edition (April 26, 2010)
Category: Business Books, Social Media Books
Craft and Implement a Winning Twitter Marketing Strategy.
Twitter Marketing An Hour A Day is a Step-by-Step Guide.
Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning Twitter strategy from start to finish.
Paperback: 504 pages
Publisher: Sybex (January 12, 2010)
Author: Hollis Thomases
Category: Business Books, Social Media Books
Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever before—at a fraction of the cost to you. Learn how to:
Paperback: 256 pages
Publisher: McGraw-Hill; 1 edition (March 26, 2010)
Author: Dennis L. Prince
Quick access to today’s top Facebook, Twitter, and LinkedIn resources – on business, entertainment, politics, health, sports, and much more!
Paperback: 320 pages
Publisher: Que; 1 edition (August 25, 2010)
Author: Jeffery A. Riley
n addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
Paperback: 312 pages
Publisher: For Dummies; Pap/Psc edition (November 16, 2009)
Author: Kyle Lacy