Tag: Web Design

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether you’re new to Google Analytics or have been using it for years.

Book Details:

Paperback: 224 pages

Publisher: O’Reilly Media; 1 edition (August 27, 2010)

Language: English

Author: Justin Cutroni

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The up-to-date, “A-to-Z” bible for everything related to web, online, mobile, and social marketing – from planning through metrics!

• Entirely original content – not a compilation of previously published material
• Covers SEO, pay-per-click, mobile marketing, social media, “PR 2.0″, analytics, email, blog marketing, multimedia, and much more
• Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy – and measure the results

Book Details:

Paperback: 640 pages

Publisher: Que; 1 edition (November 8, 2010)

Language: English

Author: Michael Miller

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Maximize your online marketing

• Define a successful, ROI-focused online strategy
• Leverage the tools, vendors, and team structure that work best for your business
• Install and configure Google Analytics, or learn to tell your Webmaster what you need
• Understand analysis concepts, features, and reports
• Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
• Learn to successfully engage users through blogs, social media, and e-mail
• Learn which metrics matter and how to measure the success of SEO, display ads, and other tools

Book Details:

Paperback: 456 pages

Publisher: Wiley (May 10, 2010)

Language: English

Author: Sebastian Tonkin, Caleb Whitmore and Justin Cutroni

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How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

Book Details:

Paperback: 496 pages

Publisher: O’Reilly Media; 1 edition (November 13, 2009)

Language: English

Author: John I Jerkovic

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This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Book Details:

Paperback: 40o pages

Publisher: O’Reilly Media; 1 edition (July 8, 2008)

Language: English

Author: Andrew B. King

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Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client.

Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results things like business goals, creating appealing marketing messages and designing human-usable web sites.

Book Details:

Paperback: 384 pages

Publisher: Sybex; 2 edition (April 14, 2008)

Language: English

Author: Jennifer Grappone and Gradiva Couzin

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