Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what’s happening. This hands-on guide shows you how to get the most out of this free and powerful tool — whether you’re new to Google Analytics or have been using it for years.
Paperback: 224 pages
Publisher: O’Reilly Media; 1 edition (August 27, 2010)
Author: Justin Cutroni
The up-to-date, “A-to-Z” bible for everything related to web, online, mobile, and social marketing – from planning through metrics!
Paperback: 640 pages
Publisher: Que; 1 edition (November 8, 2010)
Author: Michael Miller
Maximize your online marketing
Paperback: 456 pages
Publisher: Wiley (May 10, 2010)
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
Paperback: 496 pages
Publisher: O’Reilly Media; 1 edition (November 13, 2009)
Author: John I Jerkovic
This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.
Paperback: 40o pages
Publisher: O’Reilly Media; 1 edition (July 8, 2008)
Author: Andrew B. King
Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client.
Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results things like business goals, creating appealing marketing messages and designing human-usable web sites.
Paperback: 384 pages
Publisher: Sybex; 2 edition (April 14, 2008)
Author: Jennifer Grappone and Gradiva Couzin